The U.S. cinema advertising marketplace is about to undergo a major consolidation, as the country's biggest cinema advertising network, National CineMedia, revealed that it … Read the whole story
Citing a better way to search for TV programs, AOL and Whalerock Industries will "re-imagine" AOL's big Moviefone Web site to include TV. In … Read the whole story
Facebook on Monday announced new metrics for videos (paid and organic) uploaded to brand pages on the social network. The step comes a couple … Read the whole story
Walmart's innovation lab and research and development center, @WalmartLabs, has made its 12th acquisition with Adchemy. The latest acquisition, among the largest in terms … Read the whole story
For the first time since it began ranking the world's biggest media owners, Publicis' Zenith Optimedia unit says two Chinese companies have made its … Read the whole story
The alliance is designed to help SMG's national clients create automated, data-driven local marketing campaigns at scale. Read the whole story
With midterm elections looming in November and the electorate as divided as ever, Bloomberg Media is launching Bloomberg Politics, a multiplatform political news hub … Read the whole story
The "Los Angeles Times" is poised to unveil a new, completely redesigned Web site on Tuesday, May 6. The new Web site will incorporate … Read the whole story
In light of its expanding international presence, LinkedIn is rolling out a pair of new targeting options: language preference targeting and personalized page feed. … Read the whole story
Are TV news programming viewers different from other TV viewers -- and will they buy into more ad-related messaging? Latitude says viewers consuming TV … Read the whole story
Vevo is tapping the native ad specialists at Mirriad to mix brand messages into music videos. Kicking things off, Levi's is being featured in … Read the whole story
PBS Digital Studios unveiled four new shows at its first NewFront event. The new offerings include "Frankenstein, M.D.," the first scripted series from PBS' … Read the whole story
Borrell Associates released a bold forecast early last week at the MediaPost Search Insider Summit. Research Director Corey Elliott forecast that paid search would … Read the whole story
COMMENTARYIf there is an aesthetic to Vine's comedy it lies in the gesture, the quick exchanges, the double-take and the glance. In many ways … Read the whole story
