by Tyler Loechner
AOL on Tuesday announced that it has entered an agreement to acquire Convertro, a consumer tracking platform with attribution modeling tech. AOL anticipates that … Read the whole story
by Laurie Sullivan
Google has acquired Adometry, which specializes in online advertising attribution, to help advertisers better understand the conversion impact of cross-channel and multiscreen campaigns. The … Read the whole story
by Wayne Friedman
Offering up a first-of-its-kind movie promotional deal, Turner Broadcasting and sister company Warner Bros. Pictures will be running a massive marketing deal for sci-fi … Read the whole story
by Wayne Friedman
Discovery Communications' U.S. advertising revenues moved up by mid-single percentage increases during the first quarter with international ad business up by big double-digit gains. … Read the whole story
by Steve McClellan
WPP's MediaCom has named Jon Gittings to the newly created post of global business development strategy Officer. Gittings -- who is credited with helping … Read the whole story
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by Wayne Friedman
In an otherwise stellar financial quarter performance, Walt Disney says advertising revenues at both ABC Television Network and ESPN declined in its fiscal second … Read the whole story
by Erik Sass
Martha Stewart Living Omnimedia saw total revenues fall 10.4% from $37.2 million in the first quarter of 2013 to $33.3 million in the first … Read the whole story
by Erik Sass
The U.S. Hispanic population is growing in size and importance for marketers and media companies, but many advertisers are still grappling with the complexities … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Chris Lennon, CEO of MediAnswers, is deeply involved in CIMM's Cross-Platform Asset Identification initiative, which seeks to create industry standard asset identification for both … Read the whole story
by Steve McClellan
The country is forecast to be one of the fastest-growing ad markets over the next several years, and both WPP and Publicis Groupe have … Read the whole story
by Steve McClellan
The IPG sponsorship and event marketing agency said the acquisition would be the cornerstone of a "significant digital expansion" starting with the agency's offices … Read the whole story
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by Tyler Loechner
Media Week on Tuesday reported that VivaKi has promoted Marco Bertozzi to president of Audience on Demand, EMEA. Bertozzi was previously executive managing director … Read the whole story