by Wayne Friedman
Now almost two years removed from its top spot as the highest-rated TV broadcast network among key advertising viewer groups, Fox will shake up … Read the whole story
COMMENTARY
by Ed Martin
Upfront week officially begins this morning with NBC's deluxe presentation of its 2014-15 schedule at New York City's Javits Center. What is the point … Read the whole story
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by Wayne Friedman
National advertisers' spending on local media will grow at a faster rate than spending by local marketers in the coming years. BIA/Kelsey expects local … Read the whole story
COMMENTARY
by Joe Mandese
May 8, 2014 -- Some people swear they could feel an almost imperceptible disturbance in the media universe at just about 8:12 p.m. (ET) … Read the whole story
by Steve McClellan
Steve Williams, who had been head of PHD's New York office, is replacing Louis Jones who Maxus said was retiring after close to five … Read the whole story
by Karl Greenberg
And while it's on the rise, video viewing on a multimedia device accounts for only an hour and 12 minutes per month, per Nielsen's … Read the whole story
by Mark Walsh
The Online Publishers Association has named CBS digital veteran Jason Kint as its new CEO to succeed outgoing president Pam Horan. The OPA said … Read the whole story
by Erik Sass
People in Philadelphia may be seeing a lot more outdoor ads in the near future if the city gets its way: after two years … Read the whole story
by Gavin O'Malley
Twitter debuted a "mute" button on Monday. Muting a user means their tweets and retweets will no longer be visible on one's timeline, and … Read the whole story
by Laurie Sullivan
engage:BDR is rolling out in beta a platform that provides cross-device targeting across households with multiple computers and mobile devices. It will also allow … Read the whole story