by Wayne Friedman
Looking to give more weight to its Nielsen Twitter TV Ratings service, the measurement company will release demographic data. The data will be delivered … Read the whole story
by Larissa Faw
The broad new alliance, orchestrated by Starcom MediaVest Group, combines the assets from both companies to enable Publicis to reach precision audiences at lower … Read the whole story
by Steve McClellan
MDC confirmed on Friday that CEO Miles Nadal had completed a deal to sell nearly 40% of his Class A shares in the company. … Read the whole story
by Tyler Loechner
In the programmatic ad space, private exchanges and "programmatic direct" software have emerged as two of the most popular methods for trading higher-quality inventory. … Read the whole story
by Wayne Friedman
An explosion of marketers' messaging from TV, radio and online platforms doesn't necessarily mean they receive full -- or even half of -- consumers' … Read the whole story
by Erik Sass
Location data is the "killer app" of mobile advertising and marketing, but a surprisingly large amount of the information used to target mobile users … Read the whole story
by Tyler Loechner
PubMatic continues to up its mobile game, as the supply-side platform (SSP) on Monday announced its acquisition of Mocean Mobile, a mobile ad server … Read the whole story
COMMENTARY
by Peter Prodromou
Yahoo! announced it's getting in on the original content production game with its Yahoo! Screen video content service, producing two new comedies. Plus, Microsoft … Read the whole story
by Laurie Sullivan
Baidu has opened a research and development facility in Silicon Valley and announced the appointment of Artificial Intelligence (AI) researcher Andrew Ng as chief … Read the whole story
COMMENTARY
by Mitch Oscar, Op-Ed Contributor
2014 is shaping into another year of media distribution consolidation -- a change of partners. By mid-2013, broadcasters dominated the airwaves with a bevy … Read the whole story
by Erik Sass
Capitalizing on the Hispanic love of soccer, ImpreMedia -- publisher of 'La Opinion' and 'El Diario,' two of the country's best-known Spanish-language newspapers -- … Read the whole story
by Wendy Davis
Path, Hipster and 12 other app developers can't shake a class-action lawsuit accusing them of violating consumers' privacy by uploading their address books. Consumers … Read the whole story
by Laurie Sullivan
Ivy Ross officially joins Google Monday to head Google Glass, as the advertising and the tech world continue to gobble up fashion-forward thinkers. Ross … Read the whole story