by Wayne Friedman
With three nights left in the 2013-2014 broadcast year, NBC will win the 2013-2014 prime-time season -- its first seasonal win in 10 years. … Read the whole story
by Mark Walsh
Facebook is expanding its new video ads beyond the U.S. to countries including Australia, Brazil, Canada, France, Germany, Japan and the U.K. The international … Read the whole story
by Mark Walsh
Just over one-third of the $50 billion in projected U.S. digital ad spending this year will be earmarked for ads running on mobile devices, … Read the whole story
by Wendy Davis
The tech company Taboola, which distributes advertiser-sponsored content online, has agreed to make its disclosures more noticeable, the Better Business Bureau's National Advertising Division … Read the whole story
by Tyler Loechner
IAB 's 2013 AdEx Benchmark report says the European online ad market grew 11.9% year-over-year to EUR27.3 billion ($37.4 billion). Per the report, that's … Read the whole story
by Laurie Sullivan
Google will sponsor a robotics exhibit at the Museum of Science and Industry in Chicago in spring 2015, demonstrating power in numbers. It has … Read the whole story
COMMENTARY
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"The Strategy" opens with Peggy standing in a Burger Chef parking lot. She's invading the window of a station wagon in an attempt to … Read the whole story
by Wayne Friedman
A recent Federal Communications Commission study says the average expanded basic TV package grew 5.1% to $64.41 for the 12 months ending January 1, … Read the whole story
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by Erik Sass
With the planned spinoff of Tribune's newspapers as a stand-alone company coming up, the publishing division's financials aren't looking any stronger, judging by the … Read the whole story
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by Erik Sass
After dumping a few hundred small and mid-sized stations as part of a big corporate restructuring and transaction to take the company private in … Read the whole story
by Laurie Sullivan
Humanizing a brand requires social media authenticity, and few easily discover the way. The task of finding a voice may seem daunting, and many … Read the whole story
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by Tyler Loechner
Vindico, a video ad management platform, on Tuesday announced the launch of a demand-side platform (DSP). The new DSP, dubbed Vindico Bid Manager, puts … Read the whole story
COMMENTARY
by Yoav Naveh, Op-Ed Contributor
Big Data is one of the most trending buzzwords -- and perhaps one of the most misunderstood and misused. Is bigger necessarily better? Is … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Tremor Video's head of marketing Doron Wesly has been going into the field and doing other research about the rare connected TV viewer and … Read the whole story