by Joe Mandese
The Advertising Research Foundation (ARF) has once again expanded its board of directors as part of a strategic plan to broaden its perspective and … Read the whole story
by Laurie Sullivan
When it comes to online advertising, speed matters. While it dramatically affects the online advertising media from search to video to display and programmatic … Read the whole story
by Wayne Friedman
PASADENA, Calif. -- Amid the mainly cycling-related booths surrounding the perimeter of the finish line at the Amgen Tour of California bike race here, … Read the whole story
by Laurie Sullivan
AOL is running its data through attribution modeling to reemerge as a formidable player in offline and online services for advertisers and publishers. The … Read the whole story
by Wayne Friedman
For the third year in a row, NBC's "Sunday Night Football" was the top regularly scheduled TV series for TV advertisers' key 18-49 viewer … Read the whole story
by Erik Sass
Hispanics over-index in a number of mobile media behaviors, including watching mobile video, using mobile coupons and discounts, and mobile wallets and banking. By … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Even as the industry expresses shock at advertiser-supported publications selling advertising space to advertisers, magazines and newspapers are tripping over one another to actually, … Read the whole story
by Wayne Friedman
Against a growing number of time-shifting TV competitors, TiVo has made some sizable improvements for its recent first-quarter earnings period. TiVo posted net income … Read the whole story