by Wendy Davis
comScore has agreed to pay $14 million to settle claims that it violated panel members' privacy by collecting a trove of data about them, … Read the whole story
by Wayne Friedman
Cable network WE tv's new branding effort looks to move beyond its women-oriented roots and strive for overall "communal power." Key in its re-branding … Read the whole story
by Steve McClellan
Sabogal had been the global CEO of BPN, the IPG Mediabrands agency, since its launch in 2012. Now he will replace Steve Ridley, who … Read the whole story
by Wayne Friedman
Nearly 96% of U.S. sports fans use TV to get content -- and just over a third of those pay to watch sports on … Read the whole story
by Erik Sass
Gas Station TV, one of the country's largest gas station-based video networks, has been acquired by a group of investors led by Rockbridge Growth … Read the whole story
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by Erik Sass
The city of Las Vegas is entering into a public-private advertising partnership with Elite Media that includes the creation of a new network of … Read the whole story
by Laurie Sullivan
MediaMath has closed another round of funding -- $73.5 million -- with plans to expand globally and support international offices in the EMEA, APAC … Read the whole story
by Mark Walsh
New research from Forrester finds that only 46% of eBusiness executives surveyed have used a third-party service for measuring mobile activity. The pace of … Read the whole story
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by Tyler Loechner
Retargeting firm Criteo on Wednesday announced it has rolled out updates to its platform that it claims will help marketers boost conversion rates. The … Read the whole story
COMMENTARY
by Scott Portugal
The recent article "The Coming Subprime Advertising Crisis" points out flaws within the advertising industry as it evolves. While there are core elements of … Read the whole story