by Erik Sass
This week brought more consolidation in the digital radio arena. WideOrbit, which provides advertising management software for media companies, announced its acquisition of Abacast, … Read the whole story
by Gavin O'Malley
For a fleeting moment this week, the world got a peek at Facebook's latest attempt to take on Snapchat, and other short-run messaging platforms. … Read the whole story
by Joe Mandese
In a business known for its overwrought complexity, a programmatic marketplace provider has created a simple, easy-to-comprehend video explaining exactly how an ad impression … Read the whole story
by Larissa Faw
That's according to newly released research from Starcom MediaVest Group, which stresses that data has to be thoroughly scrutinized for quality control. That means … Read the whole story
COMMENTARY
by Tom Goodwin, Op-Ed Contributor
There continues to be a mismatch between the future promise of digital display advertising and the current reality. It may be the fastest-growing ad … Read the whole story
by Laurie Sullivan
Google has acquired Skybox Imaging, which makes small-scale high-resolution imaging satellites. The $500 million acquisition, announced Tuesday, should provide Google with the technology to … Read the whole story
by Wayne Friedman
TV trade association TVB has hired veteran media executive Hadassa Gerber as its senior vice president/chief research officer. Since 2002, Gerber had been with … Read the whole story
by Steve McClellan
Karlsson will keep his day job as creative chairman of McCann's Chevy-dedicated agency Commonwealth. Joining him in the enterprise are McCann production chief Brian … Read the whole story
by Wendy Davis
Libraries that digitize books in order to make them searchable don't infringe copyright, a federal appellate court ruled on Tuesday. The decision marks a … Read the whole story
by Wayne Friedman
For the entire 2013-2014 season, looking at an episode's initial premiere and seven days of time-shifted viewing, CBS' "Big Bang Theory" scored the highest … Read the whole story
-
by Gavin O'Malley
Socialbakers has acquired EdgeRank Checker, a provider of social analytics for Facebook's News Feed. Socialbakers is currently focused on product development, client expansion and, … Read the whole story
by Mark Walsh
Apple has begun clamping down on apps with ads that offer in-app rewards for viewing videos and social sharing. Supplying in-game currency or other … Read the whole story
COMMENTARY
by Doug Boccia
Programmatic buying is quickly moving beyond advertising's minor leagues. What started as a way to automate access to the Web's vast supply of remnant … Read the whole story