COMMENTARY
by Joe Mandese
CANNES, FRANCE --Yahoo CEO Marissa Mayer used her presentation to ad industry executives here this morning to essentially make a big product pitch for … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
It's a song I've been singing for decades: the cult of originality trumping the advertiser's need to sell things to actual consumers who are … Read the whole story
COMMENTARY
by Joe Mandese
CANNES, FRANCE -- Hey, don't take my word for it. It was told to me by an expert on what we know -- and … Read the whole story
COMMENTARY
by
If Day 1 was all about being bold, Day 2 was a roller coaster ride of bravery. Each session was very different. They tapped … Read the whole story
by Wayne Friedman
Global advertising revenues are still on pace to pull in their best results in four years -- thanks to generally stronger economic growth, Winter … Read the whole story
COMMENTARY
by Gary Holmes
It's hard to believe now, but there once was a time - back in the 1970s - when the best TV shows appeared on … Read the whole story
by Luke Paul Mandese
CANNES, FRANCE -- That's what Chief Business Officer Nikesh Arora told attendees at the Lions Festival here could be one of the big innovations … Read the whole story
by Erik Sass
Big magazine publishers are now video producers -- and the traditional TV world is beginning to take notice. Twentieth Century Fox Television and Conde … Read the whole story
by Luke Paul Mandese
CANNES, FRANCE -- What do you do after creating the first love story about a computer operating system? If you're writer/director Spike Jonze, maybe … Read the whole story
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by Joe Mandese
Starcom MediaVest Group and Twitter this morning released findings from what they're calling a "Social TV Lab" researching the impact Twitter is having on … Read the whole story
by Larissa Faw
Among the winning campaigns were "Mind Your Meds," developed for Partnership at Drugfree.org's Medicine Abuse Project and "Cancertweets," an initiative created for the League … Read the whole story
COMMENTARY
by Joe Mandese
CANNES, FRANCE -- In one of the more eclectic discussions here this week, Silicon Valley technologists and venture capitalist Ben Horowitz and celebrity rapper … Read the whole story
by Erik Sass
Clear Channel Media and Entertainment has unveiled the latest version of its free digital music service, iHeartRadio 5.0, for Android and iOS, with enhanced … Read the whole story
by Mark Walsh
WebMD on Monday launched an updated iPhone app that includes a new feature that collects data from a range of devices -- from fitness … Read the whole story
by Laurie Sullivan
Some 66% of creative professionals believe their role will change in the next three years, compared with 44% in the next 12 months, per … Read the whole story
by Tyler Loechner
Mondelez International, the CPG brand behind Oreo, Triscuits and other snack foods, is taking a programmatic approach to video advertising via a partnership with … Read the whole story
COMMENTARY
by Joe Mandese
CANNES, FRANCE -- What happens when you put an actress whose defining role was playing a journalist in front of a roomful of journalists? … Read the whole story
by Fern Siegel
Rovio Entertainment and Hasbro are partnering for "Angry Birds Transformers," a mobile game that will also spawn a consumer goods and product line on … Read the whole story