by Joe Mandese
CANNES, FRANCE -- Global packaged goods marketer Unilever is midway through a mission to transform its marketing -- shifting from "marketing to people" to … Read the whole story
COMMENTARY
by Joe Mandese
CANNES, FRANCE -- Saatchi & Saatchi's "New Directors Showcase" kicked off the Lions Festival this morning with some high-concept experiential performance art: moody music, … Read the whole story
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by Joe Mandese
A week after the Fox Television Stations group signed a long-term deal with Rentrak to provide audience ratings for all of its local markets, … Read the whole story
COMMENTARY
by
I'm so proud. The kid not only got into Starbucks, in the most competitive college market ever, but he's a tall blond who recently … Read the whole story
by Erik Sass
Out-of-home advertising is getting more precise metrics courtesy of the Traffic Audit Bureau, which unveiled an array of new products promising more detailed information … Read the whole story
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by Laurie Sullivan
The digital advertising industry continues to shift hiring practices to trying before buying through consulting and freelance work. Attrition continues to rise as digital … Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
There is something incredibly alluring about attending the Festival of Creativity at Cannes. And it is not the sparkling beaches, the gently swaying trees … Read the whole story
by Gavin O'Malley
As part of a broader shift away from ephemeral exchanges, Snapchat debuted "Stories" late last year -- a feature that lets users save and … Read the whole story
by Mark Walsh
Amazon on Wednesday unveiled its long-rumored smartphone, providing consumers with another device tailored to buying digital and physical goods from the online retail giant. … Read the whole story
by Erik Sass
Clear Channel announced the launch of the Audience Delivery Optimizer, or AuDiO, an ad optimization tool intended to enable local, state and national campaigns … Read the whole story
by Larissa Faw
Although nearly all advertising and marketing executives say the best work comes when clients trust their agencies, collaborate, and maintain long-standing relationships, these attitudes … Read the whole story
by Steve McClellan
CAA grabbed a second Grand Prix Award for its Chipotle campaign, "The Scarecrow." Forsman & Bodenfors Gottenburg won a Grand Prix for a Volvo … Read the whole story
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by Larissa Faw
Starcom will handle Asics' global communications strategy, media planning and buying, as well as data and analytics. In addition, Starcom will work with Asics … Read the whole story
by Steve McClellan
The UK shop picked up its second Grand Prix for its Harvey Nichols holiday campaign "I'm Sorry I Spent It On Myself." The Press … Read the whole story
by Wendy Davis
Virginia's highest state court has agreed to decide whether a small-business owner is entitled to know the identities of people who criticized the company … Read the whole story
by Tyler Loechner
SpotXchange, a digital video ad marketplace, on Wednesday announced a partnership with DoubleVerify to help combat ad fraud and boost the overall quality of … Read the whole story
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by Steve Smith
Layer, one of the oldest and original innovators in the AR space, has been acquired by Blippar, which uses AR technology to activate magazine … Read the whole story