by Joe Mandese
CANNES, FRANCE -- The world's most powerful marketer summed up the underlying theme of this year's Lions Festival, and provided a framework for advertising's … Read the whole story
COMMENTARY
by Sue Geramian
After returning from six days at Cannes Lions, what was I excited about? I couldn't wait to get to a spot where I could … Read the whole story
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by Wayne Friedman
Another TV network is nearing the completion of its upfront deal-making. ABC said it is mostly done with the major media agencies -- which, … Read the whole story
by Erik Sass
The proportion of Americans who say they have "a great deal" or "quite a lot" of confidence in the main sources of news -- … Read the whole story
by Wendy Davis
Twitter has been hit with a potential class-action lawsuit accusing it of violating an anti-spam law by sending texts messages to the wrong phone … Read the whole story
by Joe Mandese
CANNES, FRANCE -- The backlash against native advertising formats continued Friday during the Lions Festival as one of the ad industry's luminaries -- BBH … Read the whole story
by Tanya Gazdik
Marketing efforts around the 2014 FIFA World Cup Brazil are in full swing. The FIFA Man Of The Match, presented by Budweiser, is seeing … Read the whole story
by Steve McClellan
The platform -- which will serve messages in reaction to national and regional events, such as weather conditions, turns in the stock market, sports … Read the whole story
by Wayne Friedman
While there is some dissatisfaction among pay TV consumers, most subscribers have not altered their opinions about their pay TV provider service. Looking at … Read the whole story
by Fern Siegel
"Art Everywhere" is as good as its word. From August 4-14, 58 masterpieces of American art, lent from five stellar U.S. museums, will appear … Read the whole story
by Erik Sass
Spanish-language broadcaster Entravision has acquired Pulpo Media, which offers digital advertising services to reach Hispanics in the U.S. and Latin America, for $15 million … Read the whole story
by Laurie Sullivan
Oracle has acquired LiveLook, giving clients the ability to browse and share information on a computer screen in real-time on the cloud. While the … Read the whole story
by Gavin O'Malley
Rant Media Network just raised another $4 million at a valuation of $55 million. With the new funds, Rant plans to continue its investment … Read the whole story
COMMENTARY
by Walt Horstman
Melanie is a colleague of mine who is an exceptional marketer. Melanie is also a self-described shoe fashionista. Digital marketers know plenty about Melanie's … Read the whole story