by Joe Mandese
The World Cup is one of the best real-time and global brand sponsorship opportunities, but it seems a brand doesn't need to shell out … Read the whole story
by Wayne Friedman
Winter Olympics ad spending helped push up overall U.S. advertising nearly 6% for the first quarter. U.S. advertising revenue for the first three months … Read the whole story
by Steve McClellan
And some complain that it counts too much, leaving little possibility for smaller players to win. WPP was this year's honoree, for the fourth … Read the whole story
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by Wayne Friedman
Striking what it hopes to be the first of many deals, Nielsen and independent San Francisco TV station, KTSF have an agreement where mobile … Read the whole story
by Erik Sass
Not long after selling off the Dow Jones Local Media Group, News Corp is slimming its portfolio even further. It has sold the Community … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
YouTube isn't just bad entertainment and good entertainment and kittens and collapsing skateboard ramps and cell phone footage of police brutality. And it certainly … Read the whole story
by Tyler Loechner
Rocket Fuel on Monday announced the launch of Audience Guarantee, a new way for marketers to buy video ads based on Nielsen Online Campaign … Read the whole story
COMMENTARY
by Peter Heffring
Cannes has shown us, once again, the magic that happens when you give creative people the opportunity to do their best work-whether it's helping … Read the whole story
by Steve McClellan
Investment company OppenheimerFunds is conducting a review for a new creative agency of record, the firm confirmed Monday. The incumbent, Havas Worldwide, is not … Read the whole story
by Erik Sass
U.S. Hispanic spending power is climbing fast, now closing in on $1.5 trillion. As such, marketers and media companies are focusing more on this … Read the whole story
by Larissa Faw
The campaign conveys the message that YP can help people do practically anything - even go to the moon. Developed with creative agency barrettSF, … Read the whole story
by Laurie Sullivan
Marketers wondering what Google will do with all the domain names they applied for in 2012 no longer need to wonder. Google on Monday … Read the whole story
by Wendy Davis
A judge has rejected an attempt by Carrier IQ and a group of phone manufacturers to delay proceedings in a privacy lawsuit. The litigation … Read the whole story
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by Gavin O'Malley
Making its television debut, social sharing app Whisper is partnering with youth-focused news-and-lifestyle cable network Fusion. The cabler's editorial team plans to develop stories … Read the whole story
by Laurie Sullivan
Google is working on its own version of OpenSSL, an open-source protocol intended to secure and encrypt the transfer of data across the Internet. … Read the whole story
COMMENTARY
by Joe Mandese
It's been a little over a week since we launched the RTB 500 and I apologize for not weighing in on it again sooner, … Read the whole story