by Wayne Friedman
NBCUniversal and the CW have completed their respective upfront advertising market deals. NBC grabbed higher-than-market-average price increases and double-digit percentages in dollar volume over … Read the whole story
COMMENTARY
by Paul Rostkowski
"Transparency" is often touted in the digital advertising industry as a means of differentiation, designed to attract business in a very competitive market. The … Read the whole story
by Wayne Friedman
Local TV news show advertising was among the top media platforms driving consumers to look for more information on products and services. Some 62% … Read the whole story
COMMENTARY
by Jonathan David
It's no secret that there is a growing issue with fraudulent traffic, bots and other sources of phony traffic online, and that the ad … Read the whole story
by Erik Sass
They say everything is bigger in Texas. The Texas Department of Transportation is doing its best to make that true with a proposal to … Read the whole story
COMMENTARY
by Andy Lombard
We all know content strategy is the vehicle that drives marketing where it needs to go. But if you want the fastest, most powerful … Read the whole story
by Steve McClellan
The Spanish toy company, known for is Pinypon and Nenuco doll brands, is expanding its U.S. operations. It's launching the Dareway upright riding vehicle … Read the whole story
by Tanya Gazdik
American Express is teaming with Out.com to present a LGBT initiative that plays off of the financial service company's "shop small" movement, which celebrates … Read the whole story
by Wayne Friedman
Financial advisors have a high rate of use of Web sites -- but the advertising messaging they remember comes more from TV. When it … Read the whole story
by Aaron Baar
The preference in emerging markets was even stronger. Among consumers who were planning to buy a smartphone in India, 67% said they would prefer … Read the whole story