by Wendy Davis
The self-regulatory group Digital Advertising Alliance said on Thursday that it has developed an app that enables consumers to opt out of behavioral advertising … Read the whole story
by Gavin O'Malley
Since January, brand interactions among Facebook users -- including "likes," shares, and comments -- have risen 30%. The findings contradict a number of recent … Read the whole story
by Sarah Mahoney
Despite stepped-up marketing spend heading into the World Cup, Nike reported stronger-than-expected results for its fiscal fourth quarter. The company says its gains were … Read the whole story
by Mark Walsh
Facebook on Thursday introduced a new ad option that lets marketers showcase three different products in a single ad unit in retargeting campaigns on … Read the whole story
by Tyler Loechner
Mobile ad tech firm Celtra on Thursday announced an upgrade to AdCreator, its analytics platform, to include viewability measurement for ads in mobile apps … Read the whole story
by Erik Sass
Women's interest publisher Meredith Corp. has revealed plans to launch "Parents Latina," a new English-language magazine targeting U.S. Hispanic millennial mothers. The new title, … Read the whole story
COMMENTARY
by Mitch Oscar, Op-Ed Contributor
A shaman I know brought up the topic of the implosion in recent years of upfront-like events hosted by the media community. How do … Read the whole story
by Larissa Faw
Charles Pinkerton is opening up Theseus Communications, his own communications strategy agency that will offer clients communications planning, media planning and buying, and search … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
I was all set to write a really thought-provoking, cerebral column on faking cultural literacy that probed how the Internet lets us skim the … Read the whole story
by Steve McClellan
Mark Read, CEO WPP Digital has taken on the additional role of Chairman of Wunderman and will work with CEO Daniel Morel to bolster … Read the whole story
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by Wayne Friedman
Which country is ready to throw out its current HDTVs? South Korea maybe; not so much in the U.S. A study by Internet content … Read the whole story
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by Wayne Friedman
Looking to push more TV Everywhere usage and business, NBCUniversal continues to hire more senior executives. NBCU has now appointed Dina Juliano, as senior … Read the whole story
by Erik Sass
If you feel like artsy photos with lyrical, slightly opaque captions are popping up on walls around New York City, it's not just your … Read the whole story