In a deal that came down to the wire, the Fox Television Stations announced an agreement with Nielsen to renew a long-term local TV … Read the whole story

The Media Rating Council (MRC) on Monday officially green lighted the transaction of digital video ad impressions based on viewability. The announcement marks the … Read the whole story

DoubleVerify on Monday afternoon announced it had uncovered a "highly sophisticated" video ad fraud impression laundering scheme that it believes impacted over 1% of … Read the whole story

The Supreme Court has refused to hear Google's appeal of a ruling allowing consumers to proceed with a privacy lawsuit stemming from the Street … Read the whole story

Bloomberg L.P. named marketing veteran Deirdre Bigley as Global Chief Marketing Officer. She reports to Bloomberg's CEO and President Dan Doctoroff, helming all worldwide … Read the whole story

Facebook on Monday said soccer fans have generated more than 1 billion World Cup-related posts, comments and likes from 220 million people since the … Read the whole story

"We do believe there's a tremendous amount of opportunity. With all of its exposure, Aereo gave a boost to the antenna category in general," … Read the whole story

Summer is the most dangerous time for traffic accidents. To combat this, the Ad Council is joining forces with Clear Channel Communities to launch … Read the whole story

There were 752 merger and acquisition (M&A) transactions in media, information, marketing and technology sectors that dominated the market during the first six months … Read the whole story

There are more moves in the digital radio space. Streaming music platform Rdio has acquired TastemakerX, which operates a music discovery and curation service … Read the whole story