In an effort to convince more advertisers to begin using technology to automate the way they plan and buy out-of-home media, four-year-old ad tech … Read the whole story

The second quarter won't stand as a high point in Marissa Mayer's turnaround efforts at Yahoo. The company on Tuesday reported revenue, excluding traffic … Read the whole story

Interpublic's Mediabrands has announced a deal with ABC to participate in a trial of a "reserved programmatic" trading system for its online video advertising. … Read the whole story

Younger viewers feel targeted online TV and video commercials are more intrusive than their older viewers -- also that online video messages are more … Read the whole story

ABC had a more consistent 2013-2014 season in terms of viewership than other networks, as well as some growth when it comes to long-term … Read the whole story

Google has agreed to resolve a privacy dispute centered on Gmail ads with the last remaining plaintiff. The move comes around two months after … Read the whole story

That's according to a new study from ad shop gyro and The Fortune Knowledge Group which found that while data is an important tool … Read the whole story

adMarketplace has built an algorithmic bidding tool into its search engine marketing platform that pulls in business rules, such as a CPA goals or … Read the whole story

Bravo is bolstering its lineup with three new scripted series and expanding its "Million Dollar Listing" to San Francisco, while renewing the Emmy-nominated "Million … Read the whole story

Making good on its effort to re-brand, NBCUniversal's Oxygen network will look to refocus its efforts on young female viewers. The new logo and … Read the whole story

Snapchat just added location-based filters to its growing list of personalization features. Users in New York City and Los Angeles can add ready-made art … Read the whole story

A new global study from WPP's TNS, which surveyed 55,000 Internet users, provides the latest evidence that integrated brand strategies are key to engaging … Read the whole story

"The overarching trend is [the growth] of connectivity and the Internet of Things. More and more devices are becoming connected, and that's helping the … Read the whole story