by Wayne Friedman
Major media stocks have taken off today -- on the news of 21st Century Fox's surprised $80 billion cash and stock bid to buy … Read the whole story
by Gavin O'Malley
Media buyers (or those not cool enough to get private demos) are getting their first look at The Scene -- Cond Nast Entertainment's ambitious … Read the whole story
by Wendy Davis
The Senate unanimously voted on Tuesday to allow consumers to unlock their cell phones so they can use the devices with a variety of … Read the whole story
by Laurie Sullivan
Oracle has released an automated audience lookalike modeling feature in its marketing cloud offering with technology gained from the company's BlueKai acquisition. The initiative … Read the whole story
by Larissa Faw
The idea came from ad agency TDA_Boulder, which has a stake in the company, Sir Richard's Condoms, which is offering its product free to … Read the whole story
by Wendy Davis
The Online Publishers Association is supporting a controversial proposal to allow Internet service providers to enter into "commercially reasonable" deals with content companies for … Read the whole story
by Steve McClellan
That's according to a new global study by Accenture and Havas Media RE:PURPOSE. However there are significant differences by region with many more consumers … Read the whole story
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by Wayne Friedman
The last Major League All-Star game for famed New York Yankee Derek Jeter didn't do much to improve Fox's TV ratings. Fox tallied a … Read the whole story
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by Laurie Sullivan
There's an opportunity for search marketers to help brands build an identity, especially those whose images are fragmented. Fragmentation remains a major problem because … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Nielsen is finally realizing its dream of tracking mobile TV metrics, and Facebook deserves much of the credit. As part of a larger shift, … Read the whole story