by Wayne Friedman
Total television upfront prime-time advertising revenue for broadcast and cable networks is predicted to drop 6% to $18.1 billion from the $19.3 billion tally … Read the whole story
by Wayne Friedman
Comcast's NBCUniversal unit barely pulled in the same revenues as a year ago for its second-quarter results -- partly due to its lower-performing filmed … Read the whole story
by Laurie Sullivan
Indexeus, a new search engine, turns the tables on hackers by exposing their exploits. The search engine crawls and indexes mostly Web sites that … Read the whole story
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by Gavin O'Malley
When is native advertising a smart strategy for reaching online news readers? For advertisers, it's critical that their message be highly relevant to audiences. … Read the whole story
by Joe Mandese
LOS ANGELES -- While TV is "still relevant" and continues to represent an important reach medium for national marketers, it is no longer sufficient … Read the whole story
by Steve McClellan
Business software giant SAP on Tuesday said it has consolidated its global account for marketing services with Omnicom Group. SAP had used WPP for … Read the whole story
by Joe Mandese
Silo-like thinking can be the bane of any form of marketing that requires the integration of multiple disciplines, but when it comes to social … Read the whole story
by Tyler Loechner
Active International, an independent barter media shop, on Monday announced the appointment of Alan Izenman as chief digital officer, a new position at the … Read the whole story
by Laurie Sullivan
LinkedIn announced Tuesday it will acquire Bizo, which focused on business audience segments and marketing automation. The tools, mostly used by business-to-business marketers, enable … Read the whole story
by Gavin O'Malley
Positioning itself as a DVR for Web content, Facebook just launched Save -- a feature that allows users to save pretty much anything they … Read the whole story
by Erik Sass
Clear Channel Media and Entertainment has partnered with AdsWizz, an advertising technology company, to develop a new method to insert targeted audio ads in … Read the whole story
by Tyler Loechner
AOL UK on Tuesday announced that it will put 100% of its reserved inventory from all its owned and operated sites into AOL's demand-side … Read the whole story
by Gavin O'Malley
The sky isn't falling for Microsoft, but CEO Satya Nadella clearly has his work cut out for him. The software giant on Tuesday reported … Read the whole story
by Tyler Loechner
AdMarketplace, a programmatic marketplace for search advertising, has announced the appointment of John Tolson as executive director of client relations and development. He will … Read the whole story
COMMENTARY
by Daniel Elu
Brace yourself, as we enter the 2014 mid-term election cycle, for the larger impact political advertising will have on local media markets. Now that … Read the whole story