by Laurie Sullivan
Facebook found its mobile mojo this past quarter, reporting earnings Wednesday of $0.42 per share, excluding one-time items, on revenue of $2.91 billion -- … Read the whole story
by Wayne Friedman
Following up on what was a successful TV upfront ad sales period, NBCUniversal is creating a new advertising sales research unit. It will focus … Read the whole story
by Gavin O'Malley
As part of a major reinvention, Foursquare has unveiled its new local recommendation service. The preview follows Foursquare's recent decision to divide itself into … Read the whole story
by Wayne Friedman
Although the U.S. pay TV market has had rough times of late -- thanks to big losses in video subscribers from traditional cable operators … Read the whole story
by Gavin O'Malley
Facebook has announced a unique improvement to its mobile ad-targeting powers. Advertisers and developers will soon be able to reach the owners of specific … Read the whole story
by Wendy Davis
A federal judge has refused to dismiss a lawsuit accusing Google of allowing young children to rack up credit card charges by making in-app … Read the whole story
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by Wayne Friedman
Streaming video continues to grow -- and at times complement -- pay TV viewing. While one-third of U.S. homes -- 34% -- have streamed … Read the whole story
by Erik Sass
CC Media Holdings, the parent company of Clear Channel Media and Entertainment and Clear Channel Outdoor, said total revenues were basically flat at $1.63 … Read the whole story
by Erik Sass
Newspaper revenues continued their long-term decline in the second quarter, judging by results from Gannett Co., the country's largest newspaper publisher. However, the decline … Read the whole story
by Tyler Loechner
WideOrbit, an ad management software firm, on Wednesday announced it has acquired Admeta, a Sweden-based supply-side platform (SSP) technology provider. Terms of the deal … Read the whole story
by Steve McClellan
At the NBA Gallo rebranded the WNBA and led social media initiatives and other efforts. Previously he was president TBWA\Chiat\Day New York and serviced … Read the whole story
COMMENTARY
by Tom Goodwin, Op-Ed Contributor
The devastating uncomfortable truth of advertising is that we have no idea what real-life metrics are shifted by what we do. There are simply … Read the whole story