by Tyler Loechner, Joe Mandese
A year after creating the first Chief Data Officer role inside a major Madison Avenue media shop, GroupM is upping the data ante, elevating … Read the whole story
COMMENTARY
by
"This is the age of taking action," says the announcer in the Viagra commercial I caught on TV this week. And really, is there … Read the whole story
by Wayne Friedman
ABC says it will use social data to customize and evaluate big marketing deals in an exclusive arrangement with social media company 4C Insights. … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Move over, CPM -- you were convenient for a while, but there's a whiff of mistrust about you and your stablemate, CPC. Time, then, … Read the whole story
by Wayne Friedman
Worldwide advertising growth will continue to move modestly higher this year, up nearly 6% -- with an emphasis on big gains from BRIC territories. … Read the whole story
COMMENTARY
by Jon Elvekrog
When we place media under the assumption that a person's defining characteristics are their demographics, our ads can never speak to them in terms … Read the whole story
by Wendy Davis
A federal appeals court has agreed to decide whether the Federal Trade Commission can bring charges against companies based on their alleged failure to … Read the whole story
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by Gavin O'Malley
Following similar forays into artificial intelligence by Facebook and Google, Twitter just bought "deep learning" start-up Madbits. It boasts the ability to "understand" the … Read the whole story
by Tyler Loechner
Shares of Rubicon Project have jumped roughly 25% on Wednesday follow the company's Q2 earnings report on Tuesday. Rubicon announced second quarter revenue of … Read the whole story
by Tyler Loechner
Feeding the attribution frenzy, mobile ad firm Medialets on Wednesday launched Servo Total Attribution, a new tech that the company says measures all mobile … Read the whole story
by Erik Sass
The second quarter of 2014 brought no respite for magazine publishers, as print advertising revenues continued to decline, judging by the results from women's … Read the whole story
by Gavin O'Malley
In an effort to improve its social bona fides, data search firm Palantir has agreed to buy social listening shop Poptip. Within Palantir, the … Read the whole story