-
by Wayne Friedman
In a rare instance of backing down, Rupert Murdoch's 21st Century Fox has withdrawn its offer to buy Time Warner. Ever since Fox made … Read the whole story
by Wayne Friedman
Following similar moves of other media companies, Gannett Co. will split into two publicly traded companies -- one for its TV/digital assets and one … Read the whole story
-
by Mark Walsh
Yahoo on Tuesday said it has fully integrated comScore's audience verification service into its ad buying and reporting platforms. The two companies first announced … Read the whole story
by Erik Sass
This week brought more consolidation in the outdoor advertising industry, with Lamar Advertising Co.'s purchase of Marco Outdoor Advertising, which owns over 150 signs … Read the whole story
by Tyler Loechner
Marking further industry consolidation, programmatic ad platform Rocket Fuel on Tuesday announced its intention to acquire [x+1], a demand-side platform (DSP), for approximately $230 … Read the whole story
COMMENTARY
by Raman Bhatnagar
The mantra for the digital age is "content is king." But without context, content is a king without a crown. Context is the surrounding … Read the whole story
by Wendy Davis
Yahoo didn't run afoul of an anti-spam law by allegedly sending thousands of SMS messages to the wrong person, the company argues in new … Read the whole story
by Larissa Faw
As part of the alliance, a Gramco executive will be based in S+G's headquarters in New York City and S+G senior executives in the … Read the whole story
-
by Wayne Friedman
Cablevision Systems Corp. posted better revenue, and more revenue per customer, for its second-quarter reporting period -- yet it continued to lose cable video … Read the whole story
by Tyler Loechner
ChoiceStream, a demand-side platform (DSP), on Tuesday announced the launch of an analytics and reporting dashboard, dubbed cs.Console. The company announced the console at … Read the whole story
by Laurie Sullivan
Demonstrating the power of organic listings in search engines on a company's financial profits, online deals supplier RetailMeNot reported a sharp decline in Q2 … Read the whole story
-
by Tyler Loechner
The Media Rating Council (MRC) recently announced a new initiative focused on curbing digital ad fraud. Specifically, the project intends to "modernize and strengthen … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Perhaps the most eloquent and closely argued critique of native advertising yet came from HBO's John Oliver. His long piece shredding the practice called … Read the whole story