by Wayne Friedman
Broadcast network TV ratings erosion could worsen next year, according to one prominent senior media agency executive. Broadcast network declines could hit 6% or … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
The Internet is now ahead of TV, and it shows no signs of stopping its growth. For the first time, the number of broadband … Read the whole story
by Wendy Davis
AOL has unveiled a new privacy policy specifying that the company's properties -- including the recently acquired Gravity -- don't honor the do-not-track requests … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Is there a correlation between Google's use of Dutch auction when taking the company through an initial public offering (IPO) and the AdWords auction … Read the whole story
by Gavin O'Malley
Less than a year after stepping down as Microsoft's CEO, Steve Ballmer officially resigned as the company's chairman on Tuesday. He will remain the … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Many of the leading online retailers are reaping the rewards of mobile commerce. The top 366 U.S. retailers will hit mobile commerce sales of … Read the whole story
by Erik Sass
Jelli's programmatic platform for broadcast radio advertising is growing, with the addition this week of seven new stations across the country, including major properties … Read the whole story
by Wayne Friedman
TV advertising system manager/provider BlackArrow has added an update to its Advance Advertising System with an "audience-based frequency capping" component, allowing clients to set … Read the whole story
by Erik Sass
Conde Nast is selling Fairchild Fashion Media -- which publishes "Women's Wear Daily" and "Footwear News," among other fashion trade publications -- to Penske … Read the whole story
by Laurie Sullivan
The Xbox One Tuesday will introduce Reddit and MTV apps to the system, as well as increase functions and tools for Google's YouTube Twitch … Read the whole story
by Steve McClellan
WPP's Mindshare North America has struck a non-exclusive deal with content marketing platform Percolate, the companies have confirmed. The WPP shop will use the … Read the whole story
by Tyler Loechner
Clypd, a supply-side platform (SSP) for programmatic TV, on Tuesday announced it has added Deal ID technology to its platform. "Deal ID" is a … Read the whole story
by Larissa Faw
She joins the Publicis Groupe shop from the Martin Agency where she won pitches for Stoli and other accounts. Earlier she was head of … Read the whole story
by Steve McClellan
The WPP shop has completely revamped its internship program to focus on the science side of the evolving agency business. The development comes amid … Read the whole story