by Joe Mandese
In another telling signal that the global ad expansion may be running out of steam, a global tracking study of the confidence of marketers … Read the whole story
COMMENTARY
by
You've no doubt heard about the ALS Ice Bucket Challenge. With its incredible success and somewhat annoying ubiquity, you'd think it would have kicked … Read the whole story
by Wayne Friedman
Worldwide, TV viewing remains the single biggest media activity. On average, 2.58 hours per day are consumed globally. The U.S remains the biggest TV … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Netflix is now paying Time Warner extra fees in order to interconnect directly with its network, which should result in better-quality streaming video. The … Read the whole story
by Steve McClellan
A-B InBev has cut the number of agencies participating in its media agency review to three shops. The remaining contenders include Omnicom's OMD, WPP's … Read the whole story
COMMENTARY
by Ed Martin
Next week's Emmy Awards already feel like something of a non-event, largely because they are taking place on the last Monday of August during … Read the whole story
by Wayne Friedman
Twelve weeks into the summer season, ABC and NBC are tied for the lead. Both ABC and NBC have a Nielsen 1.4 rating/5 share … Read the whole story
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by Gavin O'Malley
Snapchat is reportedly in talks with a number of brands and media companies about carrying their content -- and ads -- on its popular … Read the whole story
by Erik Sass
More broadcast TV stations are changing hands, with this week's transactions between Media General, Meredith Corp., LIN Media, Hearst Corp. and Sinclair Broadcast Group. … Read the whole story
by Tyler Loechner
Programmatic video ad platform TubeMogul on Wednesday announced it has inked a partnership with Integral Ad Science that will bring Integral's viewability measurement and … Read the whole story
by Larissa Faw
The entry point for visitors is the Space Needle Mobile App, which serves as a guide and educational tool. Developed by creative agency Creature … Read the whole story
by Wendy Davis
Social networking service LinkedIn has agreed to pay $1.25 million in order to settle a class-action lawsuit stemming from a 2012 data breach. The … Read the whole story
by Mark Walsh
Want an Uber ride to go with that grande latte? Through the Starbucks app-and a small group of other third-party apps-people can now request … Read the whole story