Taking a page from the online advertising options playbook, Lexus recently ran an interactive TV campaign where viewers could "skip" TV commercials -- similar … Read the whole story
Mallin, who earlier headed Digitas New York's Social Marketing and Content Team, will report to Shenan Reed, MEC's new president of digital for the … Read the whole story
Mega-merger announced deals spiked the overall media merger and acquisition market in the second quarter of this year from the levels of same period … Read the whole story
More magazines are getting makeovers for their print editions, with September issues bringing redesigns for Hearst's "House Beautiful" and Meredith's "Family Circle." "House Beautiful" … Read the whole story
The Drum has reported that Rovio, makers of Angry Brids, is testing "'programmatic direct' capabilities across its digital portfolio as brands continue to dedicate … Read the whole story
The Better Business Bureau is reminding online ad companies that they must notify consumers about online behavioral advertising and allow them to opt out, … Read the whole story
Business Insider this week announced it has partnered with Rubicon Project to launch a global private exchange for programmatic media trading. It's a multi-year … Read the whole story
Further building out its ad offering, Instagram has rolled out a new set of analytics that will allow advertisers to better see how their … Read the whole story
Call it a bluff, but millennials say they are determined to take back their digital privacy -- and in the process, reshape the entire … Read the whole story
- COMMENTARY
Ebuzzing.com in Great Britain did some calculating and figured out that for 140 British pounds a year, UK users could be free of online … Read the whole story
- COMMENTARY
I have a very simple proposal: Let's rate the impression. Read the whole story
COMMENTARYYesterday I made my predictions and stated my preferences for the Drama Series categories in this year's Emmy Awards. Today I shift focus to … Read the whole story
