Taking a page from the online advertising options playbook, Lexus recently ran an interactive TV campaign where viewers could "skip" TV commercials -- similar … Read the whole story

Mallin, who earlier headed Digitas New York's Social Marketing and Content Team, will report to Shenan Reed, MEC's new president of digital for the … Read the whole story

More magazines are getting makeovers for their print editions, with September issues bringing redesigns for Hearst's "House Beautiful" and Meredith's "Family Circle." "House Beautiful" … Read the whole story

The Better Business Bureau is reminding online ad companies that they must notify consumers about online behavioral advertising and allow them to opt out, … Read the whole story

Business Insider this week announced it has partnered with Rubicon Project to launch a global private exchange for programmatic media trading. It's a multi-year … Read the whole story

Further building out its ad offering, Instagram has rolled out a new set of analytics that will allow advertisers to better see how their … Read the whole story

Call it a bluff, but millennials say they are determined to take back their digital privacy -- and in the process, reshape the entire … Read the whole story

Yesterday I made my predictions and stated my preferences for the Drama Series categories in this year's Emmy Awards. Today I shift focus to … Read the whole story