by Wayne Friedman
In an effort to tout a fuller picture of the health of its TV shows, CBS says it will release live program plus seven … Read the whole story
by Laurie Sullivan
The Dentsu Aegis Network acquisition of Covario announced Wednesday will bring its search subsidiary iProspect new clients, strategies and a stronger position in market … Read the whole story
by Joe Mandese
Captivate Network, the "in-office" video network known primarily for serving ads targeted at business pros riding up and down high-rise elevators, is extending its … Read the whole story
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by Gavin O'Malley
Twitter has begun inviting advertisers to create new list audiences -- and manage existing audiences on ads.twitter.com -- all through a new audience manager … Read the whole story
by Larissa Faw
Tribune Publishing Company -- whose portfolio includes 10 daily titles, more than 60 digital properties and more than 150 verticals in key markets -- … Read the whole story
by Joe Mandese
"Parade" magazine, one of the oldest and largest-circulation magazines in America, has been sold to Athlon Media Group. Terms of the deal were not … Read the whole story
by Joe Mandese
Pat McDonough, a long-time Nielsen executive who was key to the development and oversight of many of the company's most important media research services, … Read the whole story
by Joe Mandese
The Digital Consultancy (TDC), a London-based digital strategy firm, has named U.S. digital agency vet Greg Verdino to launch and run a new North … Read the whole story
by Gavin O'Malley
Despite continued declines in organic reach rates, Facebook has never been a better place for brands, publishers and public figures to engage their audiences. … Read the whole story
by Wayne Friedman
Smart TV - Internet-connected TV sets - will continue to increase in worldwide use, as well as stand-alone Internet set-top-video box devices. By 2020, … Read the whole story
by Steve McClellan
Founded by filmmakers Jon Avnet, his son Jake and Rodrigo Garcia, the new digital studio, Indigenous Media, will produce scripted series and channels for … Read the whole story
by Erik Sass
This week "The New York Times" announced the launch of the new, free NYT Cooking app, offering recipes, tips, and how-to guides drawn from … Read the whole story
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by Sean Hargrave
The Government's planned move of its GBP140m media-buying business to Carat has been held up by a legal challenge from WPP, owner of the … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
What's new in the new fall season? Not much, when you get right down to it. With the new network TV season set to … Read the whole story
COMMENTARY
by Brian Nadres , Op-Ed Contributor
Originally, agencies centralized all programmatic media buying at a trading desk. We had to. We needed a group dedicated to learning the new technologies … Read the whole story