by Joe Mandese
After years of struggling with the fundamental ad technology question -- is it best to build, buy or rent -- WPP has decided it … Read the whole story
by Laurie Sullivan
Researchers at Malwarebytes have identified malicious code serving through advertisements from Google's DoubleClick ad servers and the advertising platform Zedo. The ads served up … Read the whole story
by Joe Mandese
Global ad spending is back on a healthy expansion track, and much of it -- not surprisingly -- is coming from the rapid consumer … Read the whole story
by Joe Mandese
In a move that is symbolic of the fundamental shifts taking place among big digital publishers, the Online Publishers Association has changed its name … Read the whole story
by Laurie Sullivan
Local media revenue is on track to reach $137 billion this year and rise to $139.3 billion in 2015, representing a growth rate of … Read the whole story
by Joe Mandese
The emergence of digital media gave rise to the term "clicks & mortar," an eCommerce play off the concept of physical "bricks and mortar" … Read the whole story
by Wayne Friedman
NBC won the 2013-2014 TV season in terms of program ratings, as well as the key metric for advertisers, largely due to pegging their … Read the whole story
by Wayne Friedman
With the backdrop of yet another NFL marketing partner suspending activities or promotions, NFL commissioner Roger Goodell now says he got it wrong when … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
We have our answer: 9 1/2 years. That is how long the entire agency business lives in denial after being informed, politely but firmly, … Read the whole story
by Karl Greenberg
Unilever, which holds the position as official pre-game products sponsor of NCAA Football, is aligning with the fall game schedule with a new retail … Read the whole story
by Larissa Faw
As part of the campaign, the sports apparel company and NFL merchandise licensee is also introducing a custom image generator that will allow consumers … Read the whole story
by Laurie Sullivan
Attempting to convince YouTube Talent not to jump to Facebook or other competing Web sites, Google said it has furthered its investments to help … Read the whole story
by Mark Walsh
Hearst Corp. has announced the launch of a new digital development unit in Silicon Valley to build new apps and services across the publisher's … Read the whole story
by Wendy Davis
Social networking service LinkedIn is asking a judge to dismiss a lawsuit accusing the company of misappropriating users' names and images in order to … Read the whole story
by Erik Sass
On top of declining print circulation and ad revenue, you can now add labor trouble to Time Inc.'s list of problems. On Friday, the … Read the whole story
COMMENTARY
by John Snyder
Brands have traditionally planned media buys based on gender, geography and white lists of known users as well as buying the Top 20 portals … Read the whole story