Havas, a programmatic pioneer among agency holding companies that created both the first agency trading desk and DMP (data management platform), is claiming another … Read the whole story

DigitasLBi, a Publicis Groupe agency, on Monday announced a partnership with Rubicon Project. DigitasLBi will use Rubicon's "Agency Marketplace" technology to buy high-quality inventory … Read the whole story

The MPA -- The Association of Magazine Media -- is issuing a new monthly report that is intended to give a more rounded picture … Read the whole story

Call it the death of the middleman. The next big push in programmatic media-buying is going to be about streamlining processes, stripping out intermediaries … Read the whole story

With the debut of NBCUx, NBCUniversal says it will now extend the launch of its programmatic digital ad sales technology. NBCUx will offer data-enabled … Read the whole story

The process of getting a cinema ad onto the big screen promises to be a lot simpler and faster thanks to NCM Media Networks, … Read the whole story

Per a new pact, MSN will now feature both video and news content from The Huffington Post, Engadget, TechCrunch, StyleList, and other AOL properties. … Read the whole story

The anti-ad brand model that ello is defining is different than simply "being against advertising revenue." Ello is the first conversation to drop on … Read the whole story

Fox finally had something to cheer about for the first week of the TV season -- a strong Sunday for the start of its … Read the whole story

Following the search trend into content marketing, BloomReach Tuesday announced two platforms to help retail merchants and search marketers optimize content based on data … Read the whole story