Big Madison Avenue agencies often describe themselves as "investment managers," but usually they're referring to investing other people's money -- their clients'. MDC Partners' … Read the whole story

The selection comes after a review in the wake of last year's merger of Office Depot and OfficeMax, which remain separate brands under Office … Read the whole story

In what they call a first-of-its-kind campaign, Media Storm matched mobile location data from PlaceIQ with TV set-top-box data from Rentrak to target ads … Read the whole story

Book deals giving readers an inside look at some of the most influential companies in Silicon Valley have been the norm for years, but … Read the whole story

NBCUniversal has realigned cable networks and top executives in the formation of its new lifestyle group of cable networks. Heading up the group will … Read the whole story

U.S. brands plan to invest more in search engine marketing in the coming year, but the majority will go toward mobile, per estimates released … Read the whole story

Media and marketing deal-making nearly tripled its dollar volume in the third quarter of this same period a year ago. In tracking 657 merger … Read the whole story

Carat Global President Doug Ray, moderating a panel on content marketing, summed up the key takeaways, including the critical task that brands define their … Read the whole story

Given mobile growth since 2012, the Mobile Marketing Association on Tuesday issued a new report updating its "optimal" mobile budget allocation from an average … Read the whole story

Rupert Murdoch's News Corp. is bolstering its real estate business with the acquisition of Move, an online platform that matches consumers and realtors for … Read the whole story

YP (formerly YellowPages.com) works to bring local consumer insight to national brands through an offering that analyzes the effectiveness of a national brand spend … Read the whole story