by Joe Mandese
In two big deals involving divisions of the world's largest advertising company, WPP, Nielsen rival Rentrak appears to be accelerating its momentum in the … Read the whole story
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by Steve McClellan
The move marks a continued blurring of the lines between traditional PR and advertising territories in the digital era. Both disciplines have major stakes … Read the whole story
by Wayne Friedman
Two weeks into the new 2014-2015 TV season shows, there is a somewhat familiar ring to a year ago -- NBC is in first … Read the whole story
by Tyler Loechner
Publicis Groupe's VivaKi on Wednesday announced it is working with Publicis Health Media (PHM), the media planning and buying agency within PHCG (Publicis Healthcare … Read the whole story
by Wayne Friedman
Media stocks recovered much of their massive stock market losses on Tuesday -- with equally hefty gains on Wednesday. Cablevision Systems was a big … Read the whole story
by Larissa Faw
Striegel will report to Doug Ryan, President of Chicago-San Francisco, beginning immediately. She will be based in Chicago. Striegel arrives from Kimberly-Clark where she … Read the whole story
by Erik Sass
In a major expansion of Forbes' BrandVoice native advertising program, the business media publisher announced the launch of new BrandVoice home pages, offering marketers … Read the whole story
by Sarah Mahoney
Called the Timex One Relay, the 22-day event will include more than 100 runners and connect the Chicago and New York City marathons, linking … Read the whole story
by Karl Greenberg
PornHub.com briefly has a billboard in Times Square. It's gone now, as the hotel hosting it demanded its removal. The adult site sallies forth, … Read the whole story
by Tyler Loechner
Specific Media on Wednesday announced it has expanded its partnership with Nielsen to include new sets of audience and segmentation data into its digital … Read the whole story
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by Laurie Sullivan
Google has released an update to its search app for Android and iOS that searches the phone's Gmail account for dates of bills due. … Read the whole story
by Gavin O'Malley
Facebook is developing an anonymous messaging app, but, contrary to reports, it will not simply clone secretive services like Whisper and Secret. Word of … Read the whole story
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by Tyler Loechner
Acxiom, a data management platform (DMP), on Wednesday announced it has partnered with Starcom Mediavest Group in Europe. SMG clients in Europe will have … Read the whole story
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by P.J. Bednarski
Facebook has been declared dead with teens before. And, now Piper Jaffray says, it's dead again. On the upside for Facebook investors, teens really … Read the whole story
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by Tyler Loechner
"Many advertisers are aiming to expand their programmatic buys into TV this year," writes Beet.TV, citing Todd Gordon, EVP of Magna Global. Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Advertising Week was a fine, frenetic mixture of industry announcements, brilliant initiatives, measurement advancements and sales directions this year. There was talk of Big … Read the whole story