In what likely is the most significant development yet to bring programmatic media-buying to local broadcast television, Interpublic's Mediabrands unit today will unveil a … Read the whole story

That business, now owned by Bayer, was shifted to Mediacom from Initiative without a review. MediaCom has handled media duties for Bayer since 2011. … Read the whole story

Under the agreement, the Paris-based holding company has an option to acquire an additional 4.9% equity stake in the Tel Aviv-based performance marketing company. … Read the whole story

The Minneapolis-based food giant has hired WPP shops Geometry Global, Rockfish, Kantar Retail, Bravo and Barrows. According to the client, the agencies will provide … Read the whole story

Nielsen says a software glitch resulted in some TV ratings being attributed incorrectly among broadcast and syndication programming since March. But the TV measurement … Read the whole story

Ads are coming to Snapchat, and "soon," Evan Spiegel, the start-up's young co-founder and CEO, said Wednesday. Officially part of Snapchat's Stories feature, the … Read the whole story

Threatening Snapchat's standing as a secure platform, hackers claim to have intercepted hundreds of thousands of private user messages. Worse, the hackers are promising … Read the whole story

So-called "cord-cutting" or "cord-shaving" has dinged some big cable networks over the last four years. The top 40 biggest cable networks -- in terms … Read the whole story

The two big broadcast networks on Thursday -- CBS and ABC -- remain in their No. 1 and No. 2 positions, although at somewhat … Read the whole story

President Barack Obama made clear on Thursday that he opposes Federal Communications Commission Chairman Tom Wheeler's proposal to allow broadband providers to create online … Read the whole story

The goal is to engage with current consumers in a new and compelling way, while also speaking to the younger, tech-savvy crowd, says Carrie … Read the whole story

Emmis Communications reported that total revenues for its financial quarter including June, July, and August slipped 1.7% to $47.6 million, when recently acquired properties … Read the whole story

Eye Corp Media, which operates a network of place-based advertising in malls across the U.S., is extending its reach into transit properties serving the … Read the whole story