by Steve McClellan
The brewing giant spent around $575 million on ads in the U.S. last year, according to Kantar. Brands include Budweiser, Bud Light, Stella Artois … Read the whole story
by Wayne Friedman
Many networks increased their commercial advertising inventory in the third quarter to what is anticipated to be slightly higher revenue in the period. Broadcast … Read the whole story
by Wayne Friedman
The current highest-rated TV series among key viewers for advertisers -- AMC's "The Walking Dead" -- just got even more wide-awake-and-breathing viewer results: the … Read the whole story
by Joe Mandese
With a degree of hyperbole that would be impressive by even Madison Avenue's highest standards, Publicis' Leo Burnett unit announced a deal with AOL's … Read the whole story
by Steve McClellan
Under the agreement, the Paris-based holding company has an option to acquire an additional 4.9% equity stake in the Tel Aviv-based performance marketing company. … Read the whole story
by Erik Sass
Telemundo and Wells Fargo are joining forces to raise awareness of issues related to personal finance among U.S. Hispanics and deliver information that can … Read the whole story
by Gavin O'Malley
As it doubles down on digital, the WWE has named Lou Schwartz as its new Chief Digital Officer. He will also be expected to … Read the whole story
COMMENTARY
by Tom Goodwin, Op-Ed Contributor
Digital remains one of the most powerful and pervasive words in marketing today, which I find odd because it's about the most vague and … Read the whole story
by Wayne Friedman
The "hits" keep coming for big media companies -- unfortunately with regard to the current stock market woes. Following big losses last week, Wall … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
There is a lot of talk about programmatic moving into television, but there are few industry experts on programmatic and local TV. Magna Global's … Read the whole story
by Laurie Sullivan
Since living the American dream means having enough understanding about propositions, measures and candidates during an election year to cast a vote, Microsoft launched … Read the whole story
by Erik Sass
Spanish-language digital entertainment outfit GoTV has merged with Latin Anywhere, which owns the rights to thousands of hours of Spanish-language film and TV programming. … Read the whole story
by Laurie Sullivan
Keek, a 36-second Snapchat-like video social network, will soon begin hosting advertisements in the United States. The site recently took on its first client, … Read the whole story