by Wayne Friedman
Finally moving into Netflix territory, HBO says it will offer a stand-alone streaming video service next year. Richard Plepler, chairman/chief executive officer of HBO, … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Far be it for any digital platform to learn from traditional TV sellers. But perhaps Google's YouTube has let a TV tactic sneak in. … Read the whole story
by Tyler Loechner
WPP's Kantar Media on Wednesday announced the addition of Rubicon Project inventory to its SRDS.com programmatic media planning and buying platform. The SRDS programmatic … Read the whole story

COMMENTARY
by Adam Buckman, Featured Columnist
For proof that the old "rules" of TV don't mean much anymore, consider this: The goriest, most violent show on TV is also one … Read the whole story
by Mark Walsh
Yahoo on Wednesday extended its rollout of digital magazines with the launch of Yahoo DIY, a new site that aims to attract do-it-yourself enthusiasts … Read the whole story
by Fern Siegel
After raiding Mediabrands for Tim Spengler a year ago, iHeartMedia has named Gayle Troberman, a former Mediabrand exec, to a new post: executive vice … Read the whole story
by Wayne Friedman
While millennials are big digital users -- with almost a third of their original TV viewing coming from laptop, tablet, smartphone -- those 18-34s … Read the whole story
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by Larissa Faw
Earlier this summer, Publicis Groupe announced a strategic partnership with Adobe to deliver the Publicis Groupe Always-On Platform, its first end-to-end marketing management platform … Read the whole story
by Tanya Gazdik
"Heineken is dedicated to engaging fans with unique experiences in a way that encourages current and future soccer fans to open their world and … Read the whole story
by Erik Sass
Women's interest publisher Meredith Corp. is launching a new native advertising platform called "Buzz" for its digital properties, beginning with the Web site for … Read the whole story
by Erik Sass
It's one of the biggest shakeups in the magazine business so far this year: Women's interest publisher Meredith Corp. has acquired the rights to … Read the whole story