In its first ever deep dive into the U.S. programmatic display ad marketplace, market research company eMarketer estimates that programmatic spend in display advertising … Read the whole story

Google had a busy week. The company unveiled a new version of its mobile operating system, Android 5.0 Lollipop, as well as three new … Read the whole story

A day after HBO announced a streaming stand-alone video service starting next year, CBS says it's launching its own subscription video-on-demand effort -- CBS … Read the whole story

Lindsay Pattison has been promoted to Global CEO of Maxus, the GroupM media agency. Pattison replaces Vikram Sakhuja, who had been in the role … Read the whole story

Apple on Thursday unveiled a new version of its flagship iPad model that is faster, thinner and features the Touch ID fingerprint sensor and … Read the whole story

The lines between place-based media and mobile advertising are getting blurrier, as more companies forge cross-channel alliances. Health Media Network, which reaches patients in … Read the whole story

Nielsen Catalina Solutions has been striking data-sharing partnerships to bolster its capabilities in a number of major ad categories. Nielsen Catalina announce a deal … Read the whole story

Adelphic, a mobile demand-side platform (DSP), on Thursday announced a partnership with Placed, a location-based ad targeting firm. Placed targeting data will now be … Read the whole story

Consumers have never had much faith in advertising because -- let's face it -- not all brands provide accurate information about their products or … Read the whole story

Positioning itself as a necessary utility on par with water or gas, Facebook is rolling out Safety Check -- a service for people to … Read the whole story