by Gavin O'Malley
Keeping its recent promise, Snapchat introduced ads to its messaging platform this weekend. The new ads are appearing in the "Recent Updates" section of … Read the whole story
by Steve McClellan
The French conglomerate has effectively controlled Havas since CEO Vincent Bollore staged a boardroom coup of the French ad holding company in 2005. Now … Read the whole story
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by Steve McClellan
The agreement calls for Kantar to acquire the audio watermarking unit of Civolution. The unit's technology allows second-screen devices such as tablets and smartphones … Read the whole story
by Wayne Friedman
Tim Spengler has departed iHeartMedia, the radio/digital/outdoor media company. Spengler, who came to the company a year ago, was president of content marketing and … Read the whole story
by Laurie Sullivan
A series of pending patents filled by engineers at Google suggest an increase in search automation and the ability to log and access the … Read the whole story
by Phyllis Fine
Ad folks, want to make sure your socially conscious message gets heard? Start with a "spoonful of sugar." Yes, the one Mary Poppins famously … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Let's just say the future of TV is pretty well established by now. The news that HBO is untethering itself from exclusive cable distribution … Read the whole story
by Karl Greenberg
At the Association of National Marketers' Masters of Marketing conference in Orlando on Friday, Jones opened up about the fight to reassert the brand, … Read the whole story
by Laurie Sullivan
Recent data from independent search agencies suggest that the Bing-Yahoo Network continues to take more search budget market share. In fact, one report estimates … Read the whole story
by Erik Sass
Enthusiast magazine publisher Bonnier Corp. has announced the acquisition of an event production company, The Promotion Company Inc. & Family Events, signaling a move … Read the whole story
by Wayne Friedman
Multitasking around TV viewing continues to climb -- but those tasks are rarely related to TV viewing. TiVo says over half of its 856 … Read the whole story
by Mark Walsh
The Catchpoint analysis examined load times for Web sites in four different categories: news, retail, search and travel. News sites tended be the most … Read the whole story
by Wayne Friedman
Just about a month into the new TV season and networks are settling into a predictable outcomes -- especially on Thursday night. CBS again … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
In a column earlier this week, the ever-thoughtful and interesting Doug Weaver asked: "What if we abandoned architectural and industrial language - exchanges, marketplaces, … Read the whole story