by Mark Walsh
Ad-free social network Ello on Thursday announced raising $5.5 in new venture funding in a round led by the Foundry Group in Boulder, Colo. … Read the whole story
by Karlene Lukovitz
In its announcement, Coca-Cola stressed Tripodi's accomplishments, including the launch of "Open Happiness," one of the Coke brand's most successful global campaigns, and being … Read the whole story
by Laurie Sullivan
Microsoft has plans to build out a third-party ad publisher network, similar to Google AdSense, placing premium high-quality ads on publisher sites supported by … Read the whole story
by Wayne Friedman
Comcast's NBCUniversal saw its cable and broadcast divisions headed in different directions in the third quarter. NBC cable networks got hit with a 4.6% … Read the whole story
by Tyler Loechner
Programmatic video ad platform TubeMogul this week announced it has integrated comScore's vCE metrics (validated Campaign Essentials) into its ad platform to bring "TV-comparable … Read the whole story
by Laurie Sullivan
Bing Ads has developed a way to define and track performance and conversions to meet ad goals. The company announced Universal Event Tracking (UET) … Read the whole story
by Larissa Faw
CEO Maurice Levy blames a number of factors for the weak results, including himself. "What has been a distraction is the merger and that's … Read the whole story
COMMENTARY
by
These days, ad people like to think that things are pretty gender-neutral in advertising city. It goes along the lines of "So stop your … Read the whole story
by Wayne Friedman
Nielsen N.V.'s third-quarter financial results showed healthy gains due to Arbitron and Harris acquisitions -- and more moderate rises for its core business. Overall … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
In a largely self-congratulatory rant, a Unilever VP for PR, wrote: "Brands in this environment must be agents to re-establish a connection with the … Read the whole story
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by Gavin O'Malley
On the heels of Twitter's aggressive appeal to mobile developers, Facebook is trying to strengthen ties within its own developer community. Facebook's Preferred Marketing … Read the whole story
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by Gavin O'Malley
Despite an unclear mobile strategy and a shifting software industry, Microsoft still managed to post better-than-expected earnings on Thursday. For the quarter ended September … Read the whole story
by Gavin O'Malley
Continuing to diversify its app offerings, Facebook just launched Rooms -- a platform for people to connect based on similar interests rather than social … Read the whole story
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by Erik Sass
Women's interest publisher Meredith Corp. announced that total revenues increased 4% to $371 million in the third quarter of 2014, thanks to strong advertising … Read the whole story
by Erik Sass
The newspaper industry's dreary drumbeat of print advertising declines continued into the second half of the year, judging by some of the early reports … Read the whole story
by Mark Walsh
Citi will become an official sponsor of Yahoo Live and exclusively sponsor a new behind-the-scenes interview series called "Backstagewith Citi." The new program, featured … Read the whole story