by Joe Mandese
On the heels of its aborted "merger of equals" with Omnicom Group, Paris-based Publicis this morning announced a not-so-equal deal to acquire Boston-based marketing, … Read the whole story
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by Steve McClellan
The win is the latest in a string of victories for the WPP media shop that also includes the U.S. A-B InBev assignment, a … Read the whole story
by Steve McClellan
"The third quarter got tougher," said WPP CEO Martin Sorrell. "There was a lack of demand," he added, which was attributable at least in … Read the whole story
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by Tyler Loechner
Digital ad tech company AppNexus on Friday announced it has completed its acquisition of Open AdStream (OAS), an ad serving technology. Specific terms of … Read the whole story
by Erik Sass
Telemundo is officially taking over the U.S. Spanish-language broadcast rights to FIFA soccer events beginning in 2015 in anticipation of the 2018 Soccer World … Read the whole story
by Wayne Friedman
"Big Bang Theory" continues as the new season's top-scripted show when it comes to season-to-date C3 ratings. But a number of new shows made … Read the whole story
by Steve McClellan
The shop has adopted a strategic approach that plans unpaid media first, building a broader strategy from there. For many general media agencies, group … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
I don't know which to fear more: the possibility that the index is wrong, and the wobbling ad industry goes to its knees, or … Read the whole story
by Larissa Faw
The agency also did some research about the holiday finding that only 15% of people plan to purchase a costume for a child; 9% … Read the whole story
by Fern Siegel
Building on the original creative, Tag Heuer is debuting a billboard in Times Square Nov. 1 with its latest brand ambassadors: Michelle DeLucca and … Read the whole story
by Laurie Sullivan
Google's Nest Labs publicly unveils Friday its first pop-up art installation in New York City's Herald Square. The Cube goes on display for three … Read the whole story
by Laurie Sullivan
Moviegoers buying a Fandango movie ticket to Christopher Nolan's "Interstellar" released by Paramount Pictures will have a chance to win a flight to the … Read the whole story
by Wayne Friedman
Launching a new premium video platform can turn out to be one tougher-than-expected wrestling match. In starting an over-the top Internet video service, WWE … Read the whole story
by Wendy Davis
Federal Communications Commission Chairman Tom Wheeler reportedly is considering a net-neutrality compromise that would involve reconceptualizing broadband as two separate services, one "back-end" and … Read the whole story
by Sarah Mahoney
Retailers aren't waiting around for Black Friday to get the season started. Walmart, Amazon, and Best Buy are all barreling into promotions, tempting shoppers … Read the whole story
COMMENTARY
by Justin Evans
I recently had a conversation with Mike Welch, who heads AT&T's advertising business, and we very quickly found ourselves doubling back on our discussion … Read the whole story