by Steve McClellan
The incumbent UM, part of IPG Mediabrands, is in the group of four that remain in the review, along with Publicis Groupe's Zenith Media, … Read the whole story
by Karl Greenberg
Auto marketers are still spending big on traditional media, with over half their money going to TV and radio. But they are increasingly going … Read the whole story
by Wayne Friedman
Media stocks took a big hit on Tuesday versus a flat overall stock market -- mostly due to concerns over a weaker TV advertising … Read the whole story
-
by Wayne Friedman
Domestic TV broadcast advertising revenue dipped for 21st Century Fox for its fiscal first-quarter financial report -- but cable network advertising witnessed gains. The … Read the whole story
by Wayne Friedman
Discovery Communications U.S. operations were the weak segment of an overall strong financial third-quarter result. International networks carry a lot of upside -- posting … Read the whole story
by Larissa Faw
The average American listens to 14 hours of radio each week and 93% of listeners don't skip commercials, according to Nielsen Audio. Simply put, … Read the whole story
COMMENTARY
by Jonathan Haber
The key to better creative brains is finding ways to harness existing passions and then synthesize them into fresh thinking for a client's business. … Read the whole story
by Erik Sass
Polar, which operates the MediaVoice native advertising platform, is joining forces with Moat to provide publishers with analytics for viewability and attention for native … Read the whole story
by Wendy Davis
In a new move against the broadcaster Window to the World, online video distributor FilmOn has asked a federal judge in Illinois to rule … Read the whole story
by Wendy Davis
Carrier IQ has agreed in principle to resolve a class-action lawsuit alleging that its software for mobile devices violated consumers' privacy. If finalized, the … Read the whole story
-
by Tyler Loechner
ChoiceStream, a demand-side platform (DSP), is the latest to enter the "programmatic native" fray, as the company on Tuesday announced the launch of a … Read the whole story
by Wayne Friedman
Dish Network posted higher revenue but fewer subscribers and sharply lower net income for its third-quarter reporting period. Revenue improved 5% to $3.68 billion; … Read the whole story
-
by Sean Hargrave
Keith Hunt, a managing partner at the corporate finance advisors Results International, predicts that Publicis Groupe's $3.7 billion purchase of Sapient will be the … Read the whole story

COMMENTARY
by Adam Buckman, Featured Columnist
Pity the poor Parents Television Council. While you're at it, you can thank them too -- because we should always take pity on those … Read the whole story