by Steve McClellan
The price was not disclosed, but terms call for DAN to acquire an 80% stake in the mobile agency now, with an option to … Read the whole story
by Joe Mandese
Well, probably not a legally binding law, but some sort of immutable law of local TV news coverage now requires TV stations to cover … Read the whole story
by Sarah Mahoney
The struggling retailer chose Weird Al for his "cross generational appeal," says CMO Jennifer Warren. "He's had a resurgence, including a No. 1 album, … Read the whole story
by Steve McClellan
Havas reported organic growth of 6% in the period and 5.8% for the first nine months of the year. Havas CEO Yannick Bollore termed … Read the whole story
by Tyler Loechner
The amount of players in the mobile real-time bidding space has increased significantly in the past year, and spend has more than doubled as … Read the whole story
by Larissa Faw
Last year, online fundraising platform Kimbia's first national crowdfunding event, Give Local America, raised over $53 million in one day without any national PR, … Read the whole story
by Erik Sass
Local broadcast TV operators Sinclair Broadcast Group and Media General both enjoyed substantial revenue growth in the third quarter of the year, powered by … Read the whole story
COMMENTARY
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Given all the sturm und drang of this week's midterm election coverage, plus nonstop news about Taylor Swift, it might have escaped your attention … Read the whole story
by Wayne Friedman
CBS has become the latest in a string of TV-media companies to report weak advertising revenues for the third quarter reporting period. CBS network … Read the whole story
COMMENTARY
by Tom Goodwin, Op-Ed Contributor
All these quotes about "digital advertising surpassing $100B by 2019" are great and all, but what on earth is digital advertising? Even now, the … Read the whole story
by Wayne Friedman
A different perspective on the TV season so far -- one without prime-time sports programming -- puts ABC on top of all TV broadcast … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Feeling like an alcoholic who slipped after 20 years of sobriety, I found myself reading this nonsense in a byliner: "Content, especially delivered in … Read the whole story
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by Erik Sass
Dow Jones owner News Corp. announced that total revenues rose 4% from $2.07 billion in the third quarter of 2013 to $2.15 in the … Read the whole story
by Wayne Friedman
The pay TV industry continues to run near-flat subscriber growth. Cable operators -- Comcast, Time Warner Cable, Cablevision Systems, Charter and other smaller operators … Read the whole story
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by Karl Greenberg
Starbucks will bring back seasonal Eggnog Latte nationwide this month after customers demanded it. It had dropped the beverage, which it has offered seasonally … Read the whole story
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by Karl Greenberg
A Turkish cosmetics company says it didn't know that the hirsute man in its ad for a hair removal product was Khalid S. Mohammed. … Read the whole story
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by Sean Hargrave
Coca-Cola has revealed how it plans to be at the forefront of digital innovation by creating a global network of technology start-ups. The soft … Read the whole story
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by Sean Hargrave
As the advertising industry continues to flirt with programmatic technologies for linear TV, it must remain flexible and treat the move with respect if … Read the whole story
COMMENTARY
by Mallory Russell
Audiences chose to watch branded video more than 2.9 billion times in Q3 2014, due primarily to the continued global interest in World Cup … Read the whole story