Yahoo on Tuesday announced an agreement to acquire programmatic video advertising platform BrightRoll. The deal -- for $640 million in cash -- will combine … Read the whole story

Not too long ago, one school of thought questioned whether or not programmatic advertising could truly take hold in the industry, or if the … Read the whole story

"Trust" has been critical in the programmatic ad space, and a lack thereof has often been cited as one of the key catalysts behind … Read the whole story

Google has developed technology that can detect when ad slots are deliberately "hidden" from view on a Web page, and keeps the ads from … Read the whole story

Cord-cutters love TV -- more so than those not looking to break away from traditional pay TV services. Cord-cutters are "more invested in television … Read the whole story

Dentsu Aegis Network's Posterscope out-of-home specialty media unit has named Helma Larkin CEO of its U.S. operations. Larkin, who previously was CFO of the … Read the whole story

An Android user has appealed the dismissal of his privacy lawsuit against the Cartoon Network, which allegedly transmitted the names of videos he viewed … Read the whole story

Following the spinoff of its print media business, Tribune Media -- now a station group, content and digital company -- reported strong revenues for … Read the whole story

Cumulus Media, the country's second-largest broadcast radio group, announced that total revenues jumped 19.6% from $262.5 million in the third quarter of 2013 to … Read the whole story

Marin Software now supports the integration of data from Yahoo Gemini, Yahoo's mobile search and native marketplace, into its platform -- giving advertisers the … Read the whole story

The study shows that a critical group, and most likely to be brand enthusiasts, are Millennials, constituting 51% and 41% of enthusiasts and ambivalents, … Read the whole story