by Joe Mandese
Facebook late Friday announced yet another push to reduce the number of organic brand posts it says are cluttering its users' newsfeeds. In an … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
This is a thinly veiled autobiographical tale of universal malevolence and the struggle against it by a monomaniacal hero -- yours truly. There will … Read the whole story
by Steve McClellan
McCann is the incumbent and is being invited to defend. The Army spends about $200 million a year on marketing and advertising services, according … Read the whole story
COMMENTARY
by Tom Goodwin, Op-Ed Contributor
We won't be saving people's lives with ambulance drones soon, we won't be getting Amazon packages via Prime Air ever, and airborne pizza runs … Read the whole story
by Erik Sass
Print advertising can still get people talking. That's the most positive summary for the reaction to The Boston Globe's full-page wrap ad for the … Read the whole story
COMMENTARY
by Cliff Marks
The combined NCM and Screenvision network will offer greater reach (10 A18-49 rating points per week), ubiquitous national coverage, a greater ability to target … Read the whole story
by Sarah Mahoney
"We had trucked in the letters, which are 60 feet high, for the top of the stadium. Each one needed its own tractor-trailer. And … Read the whole story
by Laurie Sullivan
Target's in-store mobile app navigation tools offering enhanced search capabilities, interactive maps, and shopping lists began rolling out Monday to support consumers visiting the … Read the whole story
by Karl Greenberg
The automaker isn't new to surprising shake-ups. Late last year, in a move that caught observers off-guard, U.S. CEO John Krafcik departed; he was … Read the whole story
by Laurie Sullivan
Apple is expected to release a software development kit (SDK) for Apple Watch apps this month, as brands prepare for the introduction of the … Read the whole story
by Wayne Friedman
Coming in April, ESPN -- one of Disney's biggest brands -- will see a relaunch of its biggest mobile app, "SportsCenter." That app will … Read the whole story
by Wayne Friedman
Traditional TV programmers will take heart from research that shows new digital platforms are still witnessing strong completed views of commercials. All that might … Read the whole story
by Wayne Friedman
Seven weeks into the new TV season and "The Tonight Show with Jimmy Fallon" is still the dominant late-night show. The show nearly doubles … Read the whole story
by Wendy Davis
In a mixed decision, a federal judge ruled that LinkedIn users can proceed with a lawsuit accusing the social networking service of misappropriating their … Read the whole story
by Tyler Loechner
Yahoo Japan has announced a partnership with media measurement firm Integral Ad Science to bring additional brand safety measurement tools to its ad offerings. … Read the whole story
by Tyler Loechner
Following Rocket Fuel's strong Q3 earnings report, BMO Capital Markets has increased its target on shares of FUEL from $17 to $18. BMO writes … Read the whole story