by Wayne Friedman
NFL's off-field issues should have a creative effect on Super Bowl advertising next February. Recent studies indicate that almost two-thirds of U.S. citizens and … Read the whole story
COMMENTARY
by Katie Meier
The current mythology of the algorithm is that it is making the world smarter, more efficient, and better informed. It's an interesting moment to … Read the whole story
by Erik Sass
Just in case Times Square wasn't visually overwhelming enough before, Vornado Realty and Clear Channel Outdoor's Spectacolor division are taking it the extra mile … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Tonight, NBC will introduce its new drama series about the War on Terror with a plot line involving the threatened execution of an American … Read the whole story
by Joe Mandese
Long-time advertising and media industry research veteran Joe Philport is retiring as CEO of the Traffic Audit Bureau (TAB) at the end of the … Read the whole story
COMMENTARY
by Mallory Russell
Q3 2014 was a watershed moment for branded video, as audiences watched it 2.9 billion times during this timeframe largely because of World Cup … Read the whole story
-
by Wendy Davis
The Federal Trade Commission has charged privacy compliance company TRUSTe with misrepresenting its practices to consumers. The company agreed to settle the charges by … Read the whole story
by Wendy Davis
CNN is asking a federal judge to dismiss a lawsuit alleging that the company's iPhone app violates a federal privacy law by sending information … Read the whole story
by Larissa Faw
Mobile video platform Torrential developed the concept for a series about the off-the-field lives of NFL players. Horizon Media brought client Geico on board … Read the whole story
by Aaron Baar
"As the people running this [network], we don't own the [TV Guide] magazine, and we don't own the app," says Brad Schwartz, president of … Read the whole story
by Steve McClellan
The process isn't finalized yet, according to a lottery official. That could be good news for the incumbents -- Omnicom's DDB and OMD. However, … Read the whole story
by Joe Mandese
Publicis Groupe announced plans to reorganize recently acquired Nurun into two separate parts of its organization -- Razorfish Global and Publicis Worldwide -- as … Read the whole story
by Wayne Friedman
Cable network WE tv will begin an unusual marketing campaign that pushes TV viewers to watch shows within three days of the shows' original … Read the whole story
by Erik Sass
Women's interest publisher Meredith Corp. continues to expand its portfolio of digital properties with this week's acquisition of mywedding.com, a popular online wedding planning … Read the whole story
-
by Tyler Loechner
Operative has launched a new ad operating tech meant to streamline ad trafficking, dubbed Rapid IO. The company says the new tech lets publishers … Read the whole story
-
by Wendy Davis
The article "TRUSTe Settles Charges That It Misrepresented Practices," incorrectly reported that the FTC alleged that TRUSTe failed to conduct annual recertifications for around … Read the whole story
by Laurie Sullivan
Adobe on Tuesday will launch several location marketing services aimed at personalizing the mobile experience for consumers. The features, supported by the Adobe Marketing … Read the whole story
-
by Gavin O'Malley
Biz Stone debuted a new app named Super, on Monday. Rather that sing its praises, however, the seasoned tech entrepreneur says Super is no … Read the whole story
-
by Tyler Loechner
USA Today has posted a Q&A with Tim Armstrong, CEO of AOL, about the future of the Internet. While the interview was not focused … Read the whole story
-
by Sean Hargrave
Uber has partnered with music streaming site Spotify to give users the ability to choose the music played during their taxi journey, as the … Read the whole story