by Laurie Sullivan
The effort by adMarketplace to displace Google AdSense on publisher sites continues. The New York-based independent marketplace has added one more exclusive publisher relationship … Read the whole story
COMMENTARY
by
"Sweet fancy Moses!" See that? Scooping up any random line from a "Seinfeld" episode makes this opener about 400 times funnier than anything I … Read the whole story
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by P.J. Bednarski
This year's round of digital upfront presentations begins April 27, with The New York Times, and ends May 5 with HealthiNation. The six co-founders … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
It may seem a bit like piling on, but I think that it's finally time for the TV industry to change the way audience … Read the whole story
by Wayne Friedman
Over-the-top pay TV revenue from services like Netflix and Hulu Plus is expected to nearly double in the next four years. Revenue from OTT … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
It has been a bad week for PR. Not that PR has many good weeks to begin with, but to review: Speaking at a … Read the whole story
by Tyler Loechner
Programmatic technologies have changed the way marketers approach digital advertising, and now the latest alteration is underway: Marketers are shifting from the traditional RFP … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Some believe the "cracks" in Google's search monopoly are finally beginning to show. The latest was announced Wednesday. The deal makes Yahoo the default … Read the whole story
by Wendy Davis
Sen. Al Franken (D-Minn.) has asked Uber's CEO to clarify the company's privacy practices, including how it uses the "God view" tool, which reportedly … Read the whole story
by Wayne Friedman
NBCUniversal's CNBC has invested in Kensho, a real-time analytics platform for investment professionals that will be used on-air by business journalists. Beginning November 20, … Read the whole story
by Steve McClellan
The agency, part of Engine Group, will also be the digital and social media strategy AOR for Nestle Waters Direct Home & Office Delivery … Read the whole story
by Erik Sass
Sprint's new CEO, Marcelo Claure, is also its chief pitchman in a new national TV campaign targeting U.S. Hispanic audiences. The new Spanish-language ad … Read the whole story
by Larissa Faw
Connolly will oversee all business units across the agency's U.S. and European locations as well as sit on the Brand Leadership team of Level … Read the whole story
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by Steve McClellan
Publicis Groupe CEO Maurice Levy told a Morgan Stanley investor conference Thursday that the company would turn in better financial results in 2015 compared … Read the whole story
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by Sean Hargrave
MediaCom picked up the Grand Prix at the Campaign Media Awards on Wednesday night after winning in three categories. PHD and Drum were awarded … Read the whole story