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by Steve McClellan
WPP and IBM have formed a new strategic partnership that includes a seven-year, $1.25-billion services contract for IBM to manage WPP's global technology platform. … Read the whole story
by Sarah Mahoney
With all the marketing hysteria surrounding Black Friday, it's easy to forget that consumers tune out most of it. But Kantar Media just crunched … Read the whole story
by Laurie Sullivan
Google's DoubleClick rolled out eight updates to its Verification product suite Tuesday, addressing concerns about brand safety. The improvements to DoubleClick Verification, which launched … Read the whole story
by Wayne Friedman
A softer-than-usual TV upfront market continues to hamper both broadcast and cable networks. For October, total TV lost 9% in overall share of dollars … Read the whole story
by Karl Greenberg
The bigger picture is Nissan's "Big Moments" strategy of buying into major events like the NCAA football playoffs and sponsorship of the Heisman Trophy … Read the whole story
by Laurie Sullivan
Buried in a list of consensus estimates and potential growth drivers from video at major digital advertising companies, Macquarie Securities Analyst Ben Schachter says … Read the whole story
by Erik Sass
While the story told by advertising pages wasn't a positive one, the audience for many print magazines continues to grow, according to the latest … Read the whole story
by Joe Mandese
Evan Shapiro, the fast-rising network TV chief who left IFC to launch Participant Media's Pivot, is joining NBCUniversal as executive vice president-digital enterprises. NBCU … Read the whole story
COMMENTARY
by Katie Meier
In every language media can speak, James Franco is trying to tell you a secret: Lots of content is the key. If your media … Read the whole story
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by Steve McClellan
Bollore has proposed a stock offering through two of its subsidiaries that would swap nine shares of Bollore stock for five shares of Havas. … Read the whole story
by Wayne Friedman
Media merger and acquisition value climbed 40% in November versus the same time period a year ago, to some $14.5 billion. Investment banker Petsky … Read the whole story
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by Gavin O'Malley
In terms of actual sales, social media still has little impact on the holiday season. Yet social giants like Facebook and Twitter are doing … Read the whole story
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by Tyler Loechner
MediaMath, a demand-side platform (DSP), on Tuesday announced the release of a new app that will give marketers access to Nielsen's Online Campaign Rating … Read the whole story
by Erik Sass
Hearst's Jumpstart Automotive Group, which has advertising relationships with a portfolio of independent automotive interest publishers, is licensing Nativo's technology for delivering native ads, … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Seven out of 13 major home broadband providers now offer pay-per-byte pricing, but many subscribers lack useful information about those plans. That's according to … Read the whole story