by Laurie Sullivan
As marketers become more aware that Web site visitors never see many of the ads served on publisher sites, verifying that someone actually saw … Read the whole story
by Steve McClellan
Called Search-As-Signal, the tool -- which will be incorporated with Mindshare's The Loop real-time marketing process -- will help brands track fast emerging trends, … Read the whole story
by Larissa Faw
With an emphasis on enabling technology, the new plan centers on consulting, creating, integrating, distributing and analyzing. "The value equation is changing," said Maurice … Read the whole story
by Karlene Lukovitz
The ads drew accusations of sexism for featuring images of women wearing dresses that appear to be made of milk, in suggestive poses (including … Read the whole story
by Joe Mandese
Marketing, especially the frequently cutthroat world of retail, has always been a competitive business. But a new form of cooperation is emerging between retailers … Read the whole story
by Wayne Friedman
A surge in foreign acquisitions of U.S. entertainment and media companies -- as well as U.S.-based companies acquiring overseas companies -- has been seen … Read the whole story
COMMENTARY
by
It's hard to write about advertising and marketing when the most potent thing to happen overnight, after the jury decision not to prosecute the … Read the whole story
by Steve McClellan
The agency will become the European arm of ICUC, Dentsu Aegis Network's existing UK-based social media shop. Established in 2002, Tempero employs more than … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
In every home there are issues that tend to divide the family. They can be as trivial as whose turn it is to walk … Read the whole story
by Larissa Faw
The IMM selection follows the addition of several senior marketing executives to the Roku management team, including the hiring last year of former News … Read the whole story
by Wendy Davis
Online video distributor FilmOn X is a "repeat infringer" with a "long history of violating copyright owners' exclusive rights," the broadcaster Window to the … Read the whole story
by Gavin O'Malley
Fox Television Stations has tapped LiveRail, the video ad supply-side platform (SSP) recently acquired by Facebook, to help its local stations monetize their respective … Read the whole story
by Erik Sass
"The Atlantic' has struck a deal with native advertising firm TripleLift enabling the publisher to use TripleLift's image-optimizing technology to power its native ad … Read the whole story
by Erik Sass
"People en Espanol" has launched a new twice-weekly online video program, "La Esquina" (The Corner), targeting Hispanic millennial women with bilingual content, including celebrity … Read the whole story
by Wayne Friedman
Top executives at NBCUniversal's E! Entertainment and Esquire network have expanded their duties in marketing and news/digital areas. Jen Neal has been named executive … Read the whole story
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by Erik Sass
An article titled "Print Magazine Audiences Up," published in the December 3, 2014 issue of Media Daily News, contained an error. Although the aggregate … Read the whole story
COMMENTARY
by J. Max Robins, Featured Columnist
Seen through one prism, the deliciously over-the-top FX hit "Sons of Anarchy" is one long infomercial for Harley-Davidson. The American motorcycle giant has long … Read the whole story