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by Steve McClellan
That's down just a tick from the shop's June forecast of 4.9% growth for next year. And it represents a deceleration from this year, … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
As a professional observer of the passing scene, I thought I might visit a site awash in the paid impressions that technically qualify under … Read the whole story
by Tyler Loechner
"Programmatic" is 2014's marketing word of the year, according to an ANA (Association of National Advertisers) survey, edging out content, millennials, omni-channel, customer-centricity and … Read the whole story
COMMENTARY
by Catharine P. Taylor
There are plenty of things I've never understood about CMOs -- like why they'd take a job that seldom lasts that long -- but … Read the whole story
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by Larissa Faw
Global ad spend is projected to grow 4.9% to $545 billion in 2015, according to ZenithOptimedia's Advertising Expenditure Forecast, although this is slightly below … Read the whole story
COMMENTARY
by Manish Bhatia
Whether consumers are embracing the cord, cutting or shaving it, one thing is clear: cable and broadcast networks that want to reach the broadest … Read the whole story
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by Sarah Mahoney
Deisha Barnett, a spokeswoman for the Bentonville, Ark.-based retailer, says the ad first broke during its back-to-school seasonal push this summer, and promotes Walmart's … Read the whole story
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by Steve McClellan
The WPP company also estimates that 2014 growth will be 3.9%, a downward revision from the 4.5% growth the company had forecast for this … Read the whole story
by Erik Sass
'USA Today' will cease publication of its newspaper-distributed magazine, 'USA Weekend Magazine' at the end of this year, the newspaper's publisher Larry Kramer told … Read the whole story
by Erik Sass
As if all their woes on the business side weren't enough, two of the nation's leading magazines are reeling from the fallout of high-profile … Read the whole story
by Laurie Sullivan
U.S. retail marketers spent 43% more on programmatic display media buys during the Thanksgiving holiday weekend, compared with the prior year. Conversions rose 58% … Read the whole story
by Wayne Friedman
U.S. advertising will see a slight improvement in 2015 from 2014 -- but not by much. The Internet will continue to climb, while TV … Read the whole story
by Gavin O'Malley
Facebook just relaunched Slingshot, which is commonly referred to among average users and industry types as the social giant's Snapchat clone. Encouraging more "personal … Read the whole story
by Aaron Baar
"We think that's where the greatest opportunity is," company rep Dave Mellin tells "Marketing Daily," adding that the holiday shopping season is a prime … Read the whole story
by Wayne Friedman
Traditional TV viewership continues to decline -- most dramatically among younger viewers, specifically those 18-24. Magna Global says this narrow target of young viewers … Read the whole story
by Laurie Sullivan
Interactive video has become a building block for content. Kate Spade has began rolling out its interactive holiday Shop the Video ad starring Anna … Read the whole story
by Tyler Loechner
Advertisers in Europe continue to adopt programmatic ad trading. European marketers spent 16% more via programmatic in the third quarter of 2014 compared to … Read the whole story
by Wayne Friedman
NBC's highly touted "Peter Pan Live!" delivered about half the ratings results of its first holiday season live musical event a year ago. The … Read the whole story