by Laurie Sullivan
On the heels of this week's big agency forecast updates, ad market tracker and aggregator eMarketer released a new interactive guide to the global … Read the whole story
COMMENTARY
by Patrick Reynolds, Columnist
Whether radio has "too many" ads is a matter of taste and perspective. Twelve minutes of advertising in an hour is 20%. Maybe that's … Read the whole story
by Joe Mandese
Rentrak, which in October said it was granted a patent for measuring when TV sets are turned on or off, this morning announced another … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
While market researchers have identified social media as a potential treasure trove of consumer insights, any data derived from social media should be treated … Read the whole story
by Joe Mandese
With user-generated content exploding, especially a prosumer market of high-quality video programming, a new platform is launching today to give those creators control -- … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Companies that promote products online via native ad campaigns must comply with the industry's privacy code, a unit of the Better Business Bureau said … Read the whole story
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by Gavin O'Malley
On Facebook, videos uploaded directly to the social giant now outnumber YouTube videos posted to the site. As of November, Facebook pages posting Facebook … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Viewers' appetite for live TV is shrinking.The average American digested about four hours and 32 minutes of live TV each day in the third … Read the whole story
by Karl Greenberg
The CMO Council's survey, with Nielsen assisting, finds marketers are running 33% more digital ad campaigns than direct response and that overall, marketers are … Read the whole story
by Wendy Davis
A social media campaign for The Topps Company's Ring Pops candy violated children's privacy laws, a consortium of watchdogs allege in a new complaint … Read the whole story
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by Dianna Dilworth
In a panel at the Email Insider Summit today, brand marketers discussed how they are testing cadence and frequency in order to balance placement … Read the whole story
by Larry Dobrow
Tom Bick has a resume that would make Homer Simpson jealous. His second job out of college was with Miller Brewing Co., where he … Read the whole story
by Wayne Friedman
While the U.S. advertising marketplace remains weak for TV networks overall, Discovery Communications believes its international TV will help keep the company growing strongly. … Read the whole story
by Erik Sass
Telemundo and Mashable are joining forces to create a new Spanish-language content hub, "#ElPulso via Mashable," centered on a dedicated page on Telemundo.com powered … Read the whole story
by Erik Sass
Tweetie Bird is back. On Tuesday, Entravision Communications announced that Eddie "Piolin" (Tweetie Bird) Sotelo, who previously hosted the most popular Spanish-language radio program … Read the whole story
by Wayne Friedman
Time Warner's effort to launch HBO as a standalone over-the-top service won't affect its traditional distribution efforts. HBO previously announced it wants to target … Read the whole story
by Steve McClellan
The company has extended its tender offer until Dec. 23. As of Dec. 8, 21.3% of Sapient's outstanding shares had been tendered. Publicis also … Read the whole story
by Gavin O'Malley
To find its financial footing -- and strengthen ties with Wall Street investors -- Snapchat has hired Imran Khan as its first chief strategy … Read the whole story
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by Erik Sass
An article titled "Magazine Audiences Up" published in the December 3, 2014 issue of Media Daily News, contained an error about the audience for … Read the whole story
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by Sean Hargrave
Brands and agencies have had mixed reactions to Google's viewability study, which revealed more than half of online ads are not seen by consumers. … Read the whole story