by Wayne Friedman
In line with other downward global ad estimates, London-based ad service/publishing company Warc, says global advertising spend will increase by 4.8% in 2015. The … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Marketing today is radically different from the way it was just 10 years ago, because marketers today depend on two things that were never … Read the whole story
by Joe Mandese
Nick Emery, Global CEO of GroupM's Mindshare, has been named the media jury president for the 2015 Cannes Lions awards. The jury's role is … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Some TV executives aren't interested in ratings, while many others will tell you TV viewership shifts are very important. Digital streaming video is on … Read the whole story
by Wendy Davis
Dozens of tech companies are warning policymakers that reclassifying broadband service as a utility would threaten the economy. The letter comes one month after … Read the whole story
by Sarah Mahoney
The announcement is the latest digital initiative from the Deerfield, Ill.-based retailer, which already offers 24/7 support with pharmacists, and recently started selling its … Read the whole story
by Gavin O'Malley
Facebook is bringing "Trending" to mobile, and adding some very Twitter-like features to the still-new service. Now, when users tap on a topic in … Read the whole story
by Dianna Dilworth
Outdoor retailer Patagonia is focused on the customer in ways that most retailers might not be. This is because the company is aiming at … Read the whole story
by Aaron Baar
"I view this as a good thing," Craig Wigginton, vice chairman and U.S telecommunications sector leader at Deloitte, tells "Marketing Daily." "It's showing the … Read the whole story
by Wayne Friedman
The average U.S. TV home with broadband service now has almost two connected TV devices -- up 28% from last year. Connected TV devices … Read the whole story
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by Steve McClellan
The client said that MRM, part of McCann Worldgroup would serve as "strategic creative partner," and help develop an integrated communications program to target … Read the whole story
by Karl Greenberg
"When Dove Men+Care first entered men's grooming routines five years ago, our advertising challenged the traditional and often stereotypical marketing that men were used … Read the whole story
by Tyler Loechner
Helping bridge the gap between television and digital video ad campaigns, programmatic video ad platform Virool on Wednesday announced it has integrated Nielsen Online … Read the whole story
by Erik Sass
With advertisers demanding more accountability from digital ads around issues like viewability and human interaction, inPowered is moving to bolster confidence in native advertising … Read the whole story
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by Sean Hargrave
Programmatic advertising will become more transparent and data rich and branch out to more media channels over the next 12 months, according to sector … Read the whole story
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by Sean Hargrave
Facebook is promising publishers "better targeting" and "more intelligence" with the launch of a suite of tools that it hopes will convince them to … Read the whole story
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by Gavin O'Malley
Google Hangouts is getting smarter. For instance, as part of a broader update, "When somebody now asks you where you are, Hangouts will automatically … Read the whole story
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by Erik Sass
An article in the Dec. 10 Media Daily News referring to new ad guarantees from InPowered also mentioned guarantees from Sharethrough. Sharethrough is guaranteeing … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
People say they're "addicted" to all kinds of stuff that actually turns out to be benign -- sure, you may really like those pumpkin … Read the whole story