by Steve McClellan
Much of the business is handled by Publicis Groupe's Starcom. WPP's Mediacom is also on the roster. The company spent nearly $680 million on … Read the whole story
by Laurie Sullivan
Facebook's advertising platform was not greatly impacted by dropping Bing because the social site doesn't run sponsored listings or advertising products around search, per … Read the whole story
by Erik Sass
Outdoor advertising revenue grew 1.5% from $1.62 billion in the third quarter of 2013 to $1.64 billion in the third quarter of 2014, according … Read the whole story
by Karl Greenberg
David Matathia, director of marketing communications at Hyundai Motor America, talks to "Marketing Daily" about an invite-only concert at iHeartRadio Theater in Times Square … Read the whole story
by Joe Mandese
The Publicis Groupe Chairman-CEO turns prop in a new interactive video commemorating the holiday season. The YouTube video, part of this year's version of … Read the whole story
COMMENTARY
by Katie Meier
This week the takeaway is what it means to participate in change. In a breath: It means being a route to cultural evolution. Read the whole story
by Sarah Mahoney
'Tis the season for digital daring, and this year, Bloomingdale's is going all-out with a new Instagram effort, showcasing some 500 eclectic gift ideas, … Read the whole story
COMMENTARY
by Tom Goodwin, Op-Ed Contributor
We're in a battle between legacy providers and new incumbents, and the assets that made companies of the past succeed now appear to be … Read the whole story
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by Wendy Davis
Officials in the Netherlands have told Google to revise its privacy policy by February, or face fines of as much as $18 million. The … Read the whole story
COMMENTARY
by Gary Holmes
The news that Bill Cosby has been accused of multiple rapes from the '70s and '80s has been as dispiriting as it's been hard … Read the whole story
by Karl Greenberg
Dionne Colvin-Lovely, national director, traditional and emerging media, Toyota Motor Sales USA, tells "Marketing Daily" that the automaker's integration with Yahoo Fantasy Football is … Read the whole story
COMMENTARY
by Ari Jacoby
Publishers frequently argue that viewability is an imperfect metric for advertisers and publishers alike. Viewability can vary among users depending on their behavior on … Read the whole story
by Laurie Sullivan
The IDG TechNetwork has expanded its global online advertising network into China, following its parent company International Data Group (IDG), which has supported the … Read the whole story
by Wayne Friedman
Tweeting related to TV programming is primarily occurring around live airings of shows -- but significant Twitter activity continues in the days after an … Read the whole story
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by Wayne Friedman
TV program viewing through seven days of time-shifting continues to climb. For the most recent reporting week ending November 30, Fox's "Gotham" added a … Read the whole story
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by Steve McClellan
Dentsu Aegis Network is expanding its already sizeable presence in Brazil with the acquisition of OOH Plus, the out-of-home agency holding company that has … Read the whole story
by Gavin O'Malley
Trying to regain its footing after a tumultuous year, Foursquare on Monday debuted an app tailor-made for Apple's iPad. The new app also includes … Read the whole story
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by Tyler Loechner
WPP GroupM's "advanced TV" unit, Modi, has partnered with programmatic ad platform Videology to "deliver television advertising to specific cable and satellite users in … Read the whole story
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by P.J. Bednarski
Conan O'Brien's "Team Coco" YouTube Website has surpassed 1 billion views. Since 2010, Team Coco Digital has been nominated three consecutive years for the … Read the whole story