by Steve McClellan
The award came after a consolidation review, the company confirmed. Much of the business (including the U.S.) has been handled by Publicis Group's Starcom. … Read the whole story
by Wayne Friedman
The scatter TV market continues to be the focus of this year's 2014-2015 TV season advertising market -- all in the wake of a … Read the whole story
by Karlene Lukovitz
After 13 years, Coca-Cola is ending its groundbreaking sponsorship of the Fox network's "American Idol." Coca-Cola said that it felt the time was right … Read the whole story
by Wayne Friedman
Another effort to change legacy local TV measurement systems now comes as three big TV station groups -- Fox, Tribune Media, and Univision -- … Read the whole story
by Joe Mandese
21st Century Fox has agreed to acquire true[X], the company founded seven years ago by Joe Marchese to develop better ways for agencies and … Read the whole story
-
by Joe Mandese
In a move suggesting that WPP wants to be an even bigger player in the global media and marketing research business, its Kantar unit … Read the whole story
by Tyler Loechner
Deciding to take things one step at a time, the Interactive Advertising Bureau on Tuesday issued a "state of viewability transaction 2015" paper calling … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
There's only one constant whenever I attend the TV of Tomorrow conference, and that is the discussion of change. Traditional media companies (whether in … Read the whole story
by Joe Mandese
If you were to step back and look at Madison Avenue the way a trade journalist covering it might, you'd see it as part … Read the whole story
by Erik Sass
The number of magazines launched over the last two years increased from 185 new titles in 2013 to 190 new titles in 2014, according … Read the whole story
by Gavin O'Malley
Instagram just debuted several new features, including 5 additional filters, the ability to upload slow-motion video, and real-time commenting. Per the latter innovation, users … Read the whole story
by Wayne Friedman
Most second-screen ad activity is still unrelated to primary TV program/advertising content. Currently, just 11% of multiscreen users proactively use a digital device to … Read the whole story
by Steve McClellan
The Cary, NC-based attribution specialist will be integrated with iProspect and Rockett founder Mark Rockett will join iProspect U.S. as svp, head of attribution, … Read the whole story
by Gavin O'Malley
The actual number of posts featuring photos dropped year-over-year -- down from 75% -- as brands began to utilize links and, thus, rely a … Read the whole story
by Aaron Baar
Continuing its "Uncarrier" mission of identifying, then relieving, consumer pain points, T-Mobile has unleashed its latest initiative (8.0, for those keeping track): data rollover. Read the whole story
by Laurie Sullivan
Despite the need for multiplatform campaigns as consumer habits change, only 27% of digital marketers participating in a survey say their company's online ad … Read the whole story
by Tyler Loechner
Programmatic TV has dominated headlines in recent weeks, and though some contend it's still more talk than action, it took another step toward reality … Read the whole story
-
by Sean Hargrave
One of the world's largest advertising and marketing services companies is expected to end its year-long search for a chairman today when it names … Read the whole story

COMMENTARY
by Laurie Sullivan, Staff Writer
Google has become the latest company to explore the "buy" button on its search engine, as it looks to improve the e-commerce experience for … Read the whole story
COMMENTARY
by Matt Keiser
Regardless of your opinion about advertising agencies, one thing is not up for debate: The value of agencies is at risk in the coming … Read the whole story