by Wayne Friedman
U.S. theatrical box office revenue is on track to sink anywhere from 5% to 7% versus a year ago -- its poorest results since … Read the whole story
by Wendy Davis
Pay-per-click marketers can't proceed with a class-action lawsuit alleging that Facebook charged them for invalid clicks, a federal appellate court has ruled. The marketers … Read the whole story
by Tanya Gazdik
Three in five Americans say they will make a New Year's resolution to live a "greener" or more environmentally friendly lifestyle in 2015, including … Read the whole story
by Erik Sass
Mall owner CBL Properties is deploying a DOOH ad network to 30 large malls across the U.S., with plans to add another 60 malls. … Read the whole story
COMMENTARY
by Dick Wechsler, Op-Ed Contributor
The erosion of households away from the major MSOs, like Comcast and Time Warner, will be gradual at first. But 2015 will be the … Read the whole story
by Steve McClellan
The agency, part of Dentsu Aegis Network, will work with the client across its digital properties globally, focusing on marketing, mobile and web customer … Read the whole story
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by Wayne Friedman
Media stocks have risen by healthy double-digit percentage increases in 2014 -- in line with most wide-base stock market indexes. Dow Jones U.S. Broadcasting … Read the whole story
by Steve McClellan
The credit card firm is debuting a new spot during Wednesday night's Capital One Orange Bowl on ESPN. The ad was created by DDB, … Read the whole story
by Sarah Mahoney
The addition of Murray, the No. 1 tennis player in the U.K. and the sixth-best in the world, will up Under Armour's visibility well … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
There's an art to giving and receiving comments that few take time to learn. An article published in the most recent edition of "Harvard … Read the whole story